Releases and Updates

by: HubSpot Product Team
HubSpot Product Team

[Heads Up] Sunsetting the “Target Account” Property

Effective Friday, November 22nd, HubSpot users will no longer have access to the default company property called “Target Account”.

Screen Shot 2019-10-25 at 11.30.22 AM-1

This change comes as part of our commitment to enabling account-based marketing and sales.

We are currently investigating adding new properties that will better serve the needs of companies using an Account Based Marketing strategy.

How can you prepare for this change?

If you’re actively using the “Target Account” property, we recommend creating a new custom company property and using a workflow to copy the property value to that new property. Workflows and reports can then be adjusted to reference that new custom company property.

The “Target Account” property will be removed on November 22, 2019.