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Last week, the recent activities feature, which showed specific pages viewed by anonymous visitors in the Prospects tool, was removed. Prospects still shows aggregated analytics about companies, and the individual pages that known contacts have viewed are visible on the contact’s record.
Decisions like this are difficult, and a lot of factors are at play. Here are a few that were high on our list:
When taking all these data points into account, it comes down to this: where can we allocate our resources, to best solve for our customers? The work required to enable the feature to support GDPR compliance as well as the ability collect IP addresses without consent would have been an outsized engineering effort compared the value for the entire customer base.
If you have any questions, reach out to your HubSpot account rep, or leave your feedback in the HubSpot community.