Businesses and relationships are complex. In order to grow better, your CRM software should allow you to reflect every ounce of nuance in the connections that make up your business. That’s why we prioritized some exciting updates to associations in HubSpot as part of our major upgrade to the CRM.
Since September 2021, thousands of customers (over 400,000 at time of this writing) have been using the new and improved associations in a public beta. Now we’re ready to roll out these changes to everyone.
Mark your calendars: association enhancements are launching April 18, 2022.
On April 18th, 2022, HubSpot customers will be able to:
No matter what edition of HubSpot you’re using, this feature rollout will give you more control over your CRM so you’re better able to grow your business with HubSpot.
We’ve created a consolidated list of everything that will change on April 18th and encourage you to take a few minutes to skim through so you’re prepared for the changes. Importantly, these changes are purely additive: none of your existing data will be impacted.
Can’t wait to get started? If you're ready to see what these improved associations can do for your business, feel free to opt in for early access at any point before April 18, 2022. Here's how to opt in:
If you have any questions about how you can take full advantage of these new features, feel free to reach out to your customer success rep or contact support.