(note: the following changes only impact Enterprise customers and existing Sales Hub Professional customers )
We’ve completely re-engineered and modernized the machine learning models that power lead scoring in your HubSpot portal, resulting in clearer presentation and 4x more accurate scores.
Okay, so what’s actually changing?
Why make a change?
When we first launched predictive lead scoring in 2015, it was HubSpot’s first application of machine learning. Since then, we’ve improved internal processes and adopted techniques and technologies that have been developed in the rapidly evolving field of machine learning research. As a result of the changes, the new property is more than four times more accurate than the original property.
In addition, the original predictive lead score required thousands of contacts with clean, accurate contact properties in order to produce predictive scores. In full transparency, many HubSpot customers lacked either the quantity or the quality of data to train a model that would accurately score contacts. The new model uses HubSpot Insights datasets to supplement data within a portal to make even more accurate predictions from the very first contact added to a portal.
What changes can we expect, from the “old” property?
The new predictive lead scoring properties are now available. Starting on September 5th, all new Marketing Hub Enterprise customers will only have the new and improved properties, and will not have the predictive scoring dashboard. On March 1st, the predictive dashboard will be removed from all HubSpot accounts.