Releases and Updates

by: HubSpot Product Team
HubSpot Product Team

Free Email Marketing tools in the HubSpot CRM

Understanding how each of your marketing actions work together is critical to your business’ success. To grow better, you need to understand the big picture of how your marketing tactics affect people, eliminate those which cause friction, and create a more cohesive customer experience. You do this, by rooting your marketing tools in a CRM. With a CRM, you get full insight into the customer’s journey with your brand. You’re able to ensure your marketing is not seen out of context, and better understand how each action you take is turning leads into loyal customers.

To help any business understand how each marketing touchpoint impacts their customers, we’ve added our email marketing tool into the free HubSpot CRM.

Getting started is simple. Pick from a long list of email templates, with options available for everything from newsletters to holiday celebrations.


Next, edit your email using the intuitive drag and drop email editor. Style the email to match your brand, and create a compelling message for your customers.


With free email in the HubSpot CRM, you’re able to send up to two thousand emails a month.

Once you’ve sent your email, use the post-send analytics screen to see how your email performed, or navigate to a contact record to see whether or not that specific contact opened or clicked within your email.

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HubSpot’s email tool gets more powerful as you grow. If you upgrade to Marketing Hub Starter, the amount of email sends you have will scale with the number of contacts you have in your account, and you’ll be able to connect an email sending domain to HubSpot. Upgrading to Marketing Hub Professional or Enterprise, you’ll unlock premium features such as A/B testing, Smart content, and the ability to send an email at the same time across time zones.

Email Marketing is now available for all users of HubSpot CRM.