Releases and Updates

by: HubSpot Employee
HubSpot Employee

Email Marketing in HubSpot WordPress Plugin

Now live is the ability for you to send email campaigns directly from WordPress

Your website is your modern-day storefront and we’ve seen more businesses than ever go digital over the last couple of months. Marketers and business owners are improving their digital marketing efforts which include capturing emails and engaging with contacts.

Previously with WordPress, you needed to use a form plugin, integrate it with an email service provider like Mailchimp, then send your email campaigns in another tool. Now you can use a HubSpot form or chat to automatically capture contacts in your HubSpot CRM, where you can organize contacts into lists and send an email campaign all without leaving WordPress.

Once you've updated the HubSpot WordPress plugin to the latest version, you can access HubSpot Email marketing via the left-hand sidebar where you can send an email campaign or set up an RSS email.