Releases and Updates

by: HubSpot Product Team
HubSpot Product Team

Create a Personalized Customer Experience with CRM Object Data in the HubSpot CMS

Research indicates that by the year 2020 a brand’s most important differentiator will be the customer experience. If you’re not delivering rich, collaborative, and intelligent service to your customers, you’re going to fall behind.

To help you provide the most personalized customer experience possible, developers now have access to a new HubL tag that allows you to pull CRM object data into your HubSpot hosted pages.

With this feature you’re able to create customized pages for your audience that’s powered by the data in your HubSpot CRM. You can build custom profile pages showing a contact their most recently purchased products, when their renewal dates are, what contact information you have on file for them, who their account representative is, and so much more. The possibilities are endless.

To get started, you'll want to take the following steps.

  1. Have your developer review the documentation and create a module that takes a contact object input
  2. Create a template that will be used for your custom pages or have the module added to an existing template you’d like to use
  3. Create a new page for your profile experience and password protect it to restrict viewing rights on the page. Marketing Hub Enterprise customers can also use the CMS Memberships feature to achieve this.
  4. Enter the object data for the contact you’re working with into the module when editing the page and Publish.




This feature is available to all Marketing Hub Professional and Enterprise customers, as well as users of HubSpot CMS.