Releases and Updates

by: HubSpot Product Team
HubSpot Product Team

[Coming Soon] Required Two-Factor Authentication for Starter Accounts

What is it?

Starting on March 8th, 2023, users on HubSpot Professional accounts will be required to set up 2FA before logging into their accounts.


Why does it matter?

HubSpot accounts often contain a large amount of personal & private information about your contacts, customers, & your business. Two-factor authentication (2FA) remains the best, most effective way to ensure that online accounts, including HubSpot accounts, & the data within are safe from bad actors. For that reason, HubSpot will begin requiring 2FA for Starter customers in March of 2023. Users on Starter accounts have been given 30 days to set up 2FA before the requirement will take effect.


How does it work?

After March 8th, users logging into a Professional account will be asked to set up 2FA before continuing. Once they have, they'll be prompted to confirm their login attempt via 2FA to ensure that the login attempt is legitimate. This adds an extra layer of security to access to your HubSpot account.