Releases and Updates

AparnaPrasad
by: HubSpot Employee
HubSpot Employee

[Automated Rollout] Responsive Ad Creation for Google Ad Campaigns

What is it?

Google ad campaign creation now only creates responsive ads. More on how responsive ads work can be found here.

 

Why does it matter?

On June 30, 2022 Google will be deprecating the ability to create or edit expanded text ads on its platform. See here for more information on this deprecation.

 

When creating a new Google search ad campaign in HubSpot, you will now only be able to create responsive ads. Any drafts that have text ads will continue to work until June 30th, 2022. We strongly encourage you to finish those drafts prior to June 30th.

 

How does it work?

When in the Ads tool (navigate here by going to Marketing -> Ads), select "Create ad campaign" and choose "Search ad."  Responsive ads will automatically be shown for all ads.

 

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If you have any questions about the details of this change, please ask in the comments below.