April 2024 Release Notes

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Marketing Hub

Collaboration sidebar in the CTAs tool

The Collaboration sidebar is now part of the newest CTAs tool. You can now comment on CTAs within HubSpot, create tasks for yourself or colleagues and view your Marketing Calendar all while editing CTAs.

*available to Marketing Hub Pro+ customers

'Property breakdown' filters is rolling out to all of customer journey analytics

'Property breakdowns' is the best feature to use when you are creating a report in journey analytics and need a little help getting started. If you aren't trying to filter to a specific event property or don't know which property values to filter to, this feature will do the work for you.

All you have to do is select the event property you want to have broken down. Then, tell us how many top results you want to see, and we'll automatically create the branch for you.

*available to Marketing Hub Enterprise customers

Learn More

New Export functionalities in Campaigns

You can now make use of a brand-new, customizable Export functionality on your Campaigns details page. In our efforts to ensure the Exporting experience in Campaigns is as consistent as possible, we have also enabled the Export CTA in the 'influenced contacts' modal, and will soon start with the development of an Export functionality inside the 'Compare Campaigns' tool. 

*available to Marketing Hub Pro+ customers

Google Enhanced Conversions for Leads

Google enhanced conversions is an ad conversion events feature that can improve the accuracy of your conversion measurement and unlock more powerful bidding. It supplements your existing conversion tags by sending hashed first-party conversion data from your website to Google in a privacy-safe way. The feature uses a secure one-way hashing algorithm called SHA256 on your first-party customer data, such as email addresses, before sending to Google.

*available to Marketing Hub Pro+ customers

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Improvements to 'Marketing event' associations in Campaigns

We have improved the association functionality of ‘marketing events’ with a HubSpot campaign: You can now add marketing events including offline event data to a campaign, and create a new marketing event from within the ‘Add assets’ modal.

*available to Marketing Hub Pro+ customers

Instagram, LinkedIn & Facebook @mentions streams available in social monitoring

Now manage Instagram, LinkedIn, and Facebook @mentions seamlessly in our Social Monitor Streams. Plus, enjoy a simpler UI for stream management and creation.

*available to Marketing Hub Pro+ customers

Import an opt-out list for a specific business unit

Users can now target a specific business unit when importing an opt-out list.

*available to Marketing Hub Enterprise customers with Business Unit add-on

AI assistant: Preview Text Generation

We are excited to announce the release of the HubSpot AI Preview Text Assistant for Marketing Email. Content creators can now easily generate preview text for their campaign, complimenting the ability to generate a subject line within the Email Editor.

Powered by email insights and best practices from HubSpot, the Preview Text Assistant will read the content of your marketing email and subject line and generate relevant preview text accordingly. You will not need to prompt the tool, instead you can generate preview text on the click of a button.

*available to all hubs and tiers

Create a unique, customizable resub email per Business Unit

Business Unit customers can create unique, customizable re-subscription emails per Business Unit and toggle this experience on/off per Business Unit from the Subscription Settings page.

*available to Marketing Hub Enterprise customers with Business Unit add-on

Multi Object Preview & Test Send Filters

Previewing personalized elements such as tokens in a Marketing Email before send is crucial to ensure accuracy and relevance. By verifying recipient details and other personalized object information included in your email, it allows users to catch errors, test how their email looks for the end recipient, and maintain a positive brand image.

*available to Marketing Hub Pro+ customers

New Campaigns limits

We have increased the Campaigns limit, allowing you and your teams to manage even more campaigns. You can now scale your marketing efforts without being tied to a maximum limit of 1,000 campaigns.

• Marketing Hub Professional users can now create and manage up to 5,000 campaigns
• Marketing Hub Enterprise users can now create and manage up to 10,000 campaigns

*available to Marketing Hub Pro+ customers

Marketing + Content Hub

Blog Post Narration

Introducing blog post narration for your blog content! This feature converts blog post content into engaging text-to-speech audio through an embedded module. You can also choose from a variety of voices for your audio content.

*available to Marketing Hub and Content Hub Pro+ customers

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AI Assistant for Google Search Ads

HubSpot users can now use AI Assistant in Ads to generate ad copy from scratch using simple prompts for Google search ads.

*available to all hubs and tiers

Learn More

Converting Landing Pages in Free and Starter Tiers to an Advanced Editing Experience

With this update, we're making it easier to customize landing pages in Free and Starter tiers by converting the Landing Pages to having advanced editing functionality, including:

• Drag and drop access to custom and default modules
• Add HTML to their Header and Footer
• Access and make changes to the site source code

*available to all hubs and tiers

Growth Theme: 3 New Landing Pages

With this update, we are introducing 3 new landing pages to HubSpot's default website theme, Growth. The 3 modernized landing pages below provide new starting points for users to convert leads through HubSpot.

*available to all hubs and tiers

Alt text and image dimensions in HubDB image columns

Support for setting alt text and image dimensions in HubDB image columns.

*available to Content Hub Pro+ and Marketing Hub Enterprise customers

Transactional email filter in Email Health

The Subscription type filter on the Email Health tab allows users to view the email health of only their transactional or marketing email subscription types.

*available to all hubs and tiers

Sales Hub

LinkedIn CRM Sync

We're excited to announce that we have added LinkedIn CRM Sync to the HubSpot App Marketplace — the product of a close partnership between HubSpot and LinkedIn.

LinkedIn CRM Sync is a new two-way integration between HubSpot and LinkedIn that supercharges the LinkedIn Sales Navigator and LinkedIn Ads experience.

By letting data flow between these two systems, salespeople get to:

• Automatically log and track LinkedIn activities in HubSpot,
• Sync their owned contacts and companies with their LinkedIn book of business,
• Seamlessly validate and enrich their CRM data,
• Leverage CRM search criteria in LinkedIn, and
• Get leads recommended by LinkedIn based of past closed-won deals and usage data

Additionally, marketers now get the ability to accurately measure the ROI of their LinkedIn ad spend through revenue attribution reports that are powered by HubSpot data.

*available to Sales Hub Pro+ customers with a LinkedIn Advanced Plus subscription

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Custom Lead Properties, Required Lead Properties and Lead Form Customization

Custom properties, our most requested feature since launch, is now available!

This release includes the ability to:

• Add custom properties to the lead object
• Control which properties are required to progress a lead
• Customize the lead creation form

*available to Sales Hub Pro+ customers

Service Hub

All-New Help Desk Workspace for Support Teams

Help desk is HubSpot's new ticket management workspace, purpose-built for your support team to provide efficient and empathetic customer service.

Help desk consolidates tickets and conversations in a centralized workspace, allowing your support team to intake, triage, troubleshoot, and resolve customer requests much more efficiently. With omnichannel messaging, a 360-degree customer view powered by the CRM, and a growing list of AI-backed features, Help Desk contains all the tools your team needs to provide world-class service, at scale.

*available to Service Hub Pro+ customers

Learn More

Skill-based Ticket Routing: Quality of Life Improvements

We are delivering several quality of life improvements to skill-based routing, primarily around the relationship between users, skills, and skill-based routing rules, and also reducing the time it takes an admin to set up their skills.

*available to Service Hub Enterprise customers with channels connected to Help Desk

Marketing contacts settings in custom feedback surveys

Customers now have the flexibility to mark contacts created through a custom feedback survey as "marketing contacts" or regular contacts.

*available to Marketing Hub Starter+ and Service Hub Pro+ customers

Connect WhatsApp to Help Desk

WhatsApp is now available as a channel to Help Desk, HubSpot's new ticket management workspace, purpose-built for your support team to provide efficient and empathetic customer service.

Help desk consolidates tickets and conversations in a centralized workspace, allowing your support team to intake, triage, troubleshoot, and resolve customer requests much more efficiently. With ticket automation, omnichannel messaging (now including WhatsApp), a 360-degree customer view powered by the CRM, and a growing list of AI-backed features, help desk contains all the tools your team needs to provide world-class service, at scale.

*available to Service Hub Pro+ customers

Learn More

Support for CES on custom surveys

We are happy to release an exciting update to custom feedback surveys. You can now include industry-standard survey questions to measure customer effort score (CES) in the custom feedback surveys.

*available to Service Hub Pro+ customers

The New Memberships App for Service Content

Creating and managing private content is complicated. It requires interacting with 10 different applications and settings pages. We are consolidating the creation of access groups and administrative tasks into a single application, "Memberships".

*available to Service Hub Pro+ customers

Sales + Service Hub

“Close Date” Automation for Deals and Tickets

When a user moves a deal or ticket record to a closed pipeline stage, the record's "close date" is automatically set to today's date. This helps save users time from having to manually set the date. Admins now have the option to disable this "close date" automation feature at a per-pipeline level. The automation will continue to be defaulted "on" across all pipelines, but if there's a deal or ticket pipeline where this automation would not be useful, you have the flexibility to disable it for that pipeline.

*available to all hubs and tiers

Email reply notifications

When working in your email client, it is easy to see replies to your emails enter your inbox. However, when working in HubSpot, it can be frustrating to have to leave the app to know you should follow up with a contact. Now, you can be notified by your preferred channel while working.

*available to all hubs and tiers

Learn More

Multi-language support for AI Assistant in Conversations Inbox

Multi-language support for AI Assistant in Conversations Inbox will automatically detect the language being used in the composer to return AI generated content in the language in which a user is typing.

*available to all hubs and tiers

Bounced emails no longer generate analytics

When a 1:1 email send bounces, we'll filter out any subsequent open or click activities.

*available to all hubs and tiers

Commerce Hub

Accept Partial Payments on Invoices

Merchants can now accept multiple partial payment amounts on an invoice (previously, only one payment was accepted, equaling the total amount due).

Partial payments can be made with different payment methods, and can be recorded manually, accepted through HubSpot Payments or Stripe, or a combination.

*available to all Commerce Hub customers

Collect payments through BACs (UK) on Commerce Hub

Customers will now have the option to collect payments through BACS (Bankers' Automated Clearing System), a local bank transfer payment method in the United Kingdom that enables a more cost-effective way to collect funds from buyers.

*available to all hubs and tiers

reCAPTCHA opt-out for Commerce Hub Checkout

Commerce Hub customers can now opt-out of reCAPTCHA to comply with GDPR guidelines.

*available to all hubs and tiers

Learn More

Collect payments locally through PADs (Canada) in Commerce Hub

PADs (Pre-Authorized Debits) enablement for the Canadian market. Customers will now have the option to collect payments through cards and local bank transfers.

*available to all hubs and tiers

Edit open invoices

Users can now edit invoices that are in "open" status (aka "finalized").

Please note: An invoice cannot be edited if there has been a payment made on it.

*available to all Commerce Hub customers

Operations Hub

Assign conversation owner in workflows

Customers using workflows can now change the inbox and owner assignment for conversations with a new Assign Conversation Owner action.

*available to Service Hub Pro+ and Operations Hub Pro+ customers

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Date property filtering now defaults to Account timezone

We are making understanding and applying date filters in your lists and workflows easier. Previously you could choose between your Account’s timezone and UTC to determine when your date filters would be applied. Now, custom date property filters will be applied at midnight of your Account’s timezone.

Note: This only applies to Custom Date properties (DateTime properties defined by Hubspot will not be affected by this update)

*available to all hubs and tiers

Proactive alerts for new duplicate records

Notifications can now be configured through the data quality command center, and are sent whenever new duplicates are detected. Alerts can be viewed in-app, and then easily actioned from within the duplicate manager.

*available to Operations Hub Pro+ customers

Learn More

Gauge Comparisons in Custom Report Builder

Gauges in the Custom Report Builder can now use "Compare by" to enable over time comparisons. Add a date based property and select from preset comparisons or create a custom one.

*available to all Pro+ customers

Data Sync - Bulk recreate deleted records through the record view.

Previously, the option to bulk resync deleted records was limited to the "Object view" page within the Sync Insights tool for Data Sync integrations. Now, we are excited to announce that this feature has been extended to the "Record view" as well. In addition, we have enhanced the user experience by displaying the number of records that have been restored and notifying you when this process has been completed.

*available to all hubs and tiers

Developer Platform

Order and Cart Public APIs

New CRM public APIs are now available for two objects: Orders and Carts. These APIs will now enable customers, partners and developers to read and write order and cart data in HubSpot.

*available to all hubs and tiers

Learn More about Order Object API

Learn More about Cart Object API

Smart CRM

Refreshed Global Navigation Menu and Sidebar

As the HubSpot customer platform continues to grow, and deliver value to our users, we want to ensure that our global navigation continues to scale and improve to provide a great user experience.

Introducing the refreshed navigation. We updated both the organization of the menus and the user interface of our global navigation to get things done more efficiently. Once you switch to the refreshed experience, you will see a vertical navigation on the left of your screen with the updated menu structure, instead of a dropdown that appears when clicking on a primary navigation menu.

*available to all hubs and tiers

Learn More

Data Trends

A new chart and table that enable users to see common sources that are creating, deleting, updating and merging records.

*available to all users with reporting access

Learn More

Improved File Property Experience in HubSpot’s Smart CRM

You are now able to upload and manage files using a custom file property in HUbSpot's CRM, enabling you to more seamlessly manage files across the Smart CRM.

*available to all hubs and tiers

Learn More

Association Label History and In-App Association API Details

Admins can now view the association label history for updates to association labels and their limits. The label history captures which user made each change, what the label was when it was created, when a label limit was updated, and if the label changes. In addition to the label history, admins will be able to view API details for the association labels, including the internal values of association definitions.

*available to all Pro+ customers

Record ID has moved under the "HubSpot Property" dropdown in import

On the mapping step of the import flow, we've moved the Record ID property from the "Import As" dropdown column, to the "HubSpot Property" column.

*available to all hubs and tiers

Advanced Filters Redesign for Index Pages

We've updated Index page filters to be more performant, and make filters more consistent with the Lists tool. This update also allows our team to more easily add in new filter functionality - paving the way for even more powerful filters in the near future!

The redesigned component aims to improve upon the existing filters component by removing clicks, and allowing you to view existing filters as you edit.

*available to all hubs and tiers

Improved Record Attachments Experience

With this rollout, we give users a robust file management system on records. You can now:

• Bubble up the files you care most about by sorting, searching, and filtering your attachments.
• Rename your attachments and take bulk file actions such as download and delete.
• View a lot of the file metadata that was previously unavailable to you such as upload date, source, and file type.

*available to all hubs and tiers

Learn More

Repeat Imports Are Now More Flexible

The repeat import tool is now more flexible. When repeating an import, you can now:

• Have column headers with different letter casing ('first name' instead of 'First Name')
• Rearrange the order of your columns in your new import
• Add additional columns if needed

*available to all hubs and tiers

New filters for Reports in the Middle Column

You can now choose between three different filters for single object reports in the middle column of the record: associations, subject, and unfiltered.

*available to all hubs and tiers

Conditional display logic in CRM Preview sidebar

Conditional display logic is now available on the CRM preview sidebar. Admins can now configure property cards to display only when specific criteria is met, just like they can today on the record left sidebar.

*available to all hubs and tiers

App Marketplace

New in the App Marketplace: Essential Apps for Customer Service

A new collection of recommended apps is now available in the HubSpot App Marketplace, highlighting essential apps for Service Hub. These featured apps extend your HubSpot investment and seamlessly connect your tech stack, so service and success teams go from simply meeting expectations to delivering customer value – helping your business grow better.

*available to all hubs and tiers

Updated in the App Marketplace: Essential Apps for Marketers

An enhanced collection of recommended apps is now available in the HubSpot App Marketplace, highlighting essential apps for Content Hub. These featured apps help marketing teams deliver rich and relevant content experiences in the right place, at the right time, and in a highly personalized way.

*available to all hubs and tiers

Company object sync for Shopify integration

You can now seamlessly sync company information bi-directionally between Shopify and HubSpot using the Shopify integration on Data Sync. Company object sync is especially beneficial for B2B customers who sell directly to companies, as it enables them to track lead generation all the way through to order placement within HubSpot. By eliminating the need for manual data entry and ensuring accuracy across platforms, this sync streamlines the sales process for B2B businesses using HubSpot.

*available to all hubs and tiers

**Must have Shopify Plus plan to access company object functionality

Multi-Hub Updates

View exact upcoming release dates in the Product Updates UI

Customers can view their exact release dates for upcoming changes through the Coming Soon tab in the Product Updates UI.

*available to all hubs and tiers

Email Disconnection During User Deactivation

When you deactivate a user, all of their connected personal emails will be disconnected.

*available all hubs and tiers

Learn More

Use Global Search through keyboard shortcuts

You can now use keyboard shortcuts to open and close Global Search as well as to quickly navigate through the results.

*available to all hubs and tiers

Discover Academy Content in Global Search

Now, you can search for HubSpot Academy training via the global search bar in the HubSpot navigation. Search through HubSpot Academy's comprehensive content catalog to learn new strategies, tactics, and software features available in your account. Search results will provide a detailed description, instructor(s), difficulty level, and duration to help you find the educational content that fits your needs.

*available to all hubs and tiers

Find Companies by owners, industry and address fields

Now, you can find companies by standard HubSpot fields of country, state, street address, and industry, using the Global Search. You can also find companies by the email address, first name, or last name of the company's owners.

*available to all hubs and tiers

Audit trail for changes to property values

Admins can now track changes to the value of a property in the audit logs tool.

*available to all Enterprise customers

Mobile

Approvals on Marketing Emails on Mobile

Marketers can now manage their approvals from mobile. Marketers can request an approval for their marketing email and managers can approve or request changes on the go.

*available to Marketing Hub Enterprise customers

Clone your Social Posts and Marketing Emails

Marketers can now win time and be more efficient with the new cloning capability enabled for their social posts and marketing emails from their phones.

Users can now clone their social posts in any stage – draft, scheduled, or published – using this feature. It's only applicable to posts created and published through the HubSpot Social tool.

*Marketing Email is available to all hubs and tiers

**Social is only available to Marketing Hub Pro+ customers

Associate Custom objects from Contacts, Companies, Deals and Tickets on iOS

iOS Users can associate a Custom object from a Contact, Company, Deal or Ticket record, as well as add association labels.

*available to all Enterprise customers