76+ new and 22+ notable app updates in the HubSpot Marketplace

[CyndiK]

76+ new apps were added to the HubSpot Marketplace in Q4 to close out the year.

Three key themes have emerged from 22+ notable app updates summarized below. From updating HubSpot records directly within Claude to auto-generating personalized prospecting videos powered by CRM insights, this latest wave of innovation isn’t just about new features – it’s a roundup of must-try updates inviting us to make this the most productive year yet. 

Let’s dive in.

App Theme #1: Choose Connection Over Silos

Perhaps the strongest move you can make in 2026 is to insist on a single source of truth. The unnecessary friction caused by disconnected platforms, ends here. 

Check out these notable new or recently updated apps:

• [NEW] HubSpot Connector for Claude now creates and updates CRM records and log activities (engagements) directly from Claude’s chat window, including new contact and deal creation, and log notes or tasks - now available in public beta.
• [NEW] HubSpot Connector for ChatGPT is now available in the HubSpot Marketplace. Use chat to ask everyday questions like “List deals closing this month by deal size” or switch to deep research for multi-step analyses that synthesize trends, segment cohorts, and return source-backed insights with citations that link directly to HubSpot records.
• Descript is now bidirectional for fewer silos. Export edited videos from Descript to HubSpot video libraries, and send HubSpot videos to Descript for editing workflows. 
• Google Meet now has a redesigned global advanced settings page, providing admins with centralized control over syncing meeting recordings and transcriptions for relevant users and teams across the organization, ensuring that critical meeting intelligence is automatically synced to HubSpot.
• Salesforce now automatically syncs owner data for activities, tickets, and custom objects. When a record changes hands in one system, the ownership is reflected in the other automatically. 
• NetSuite now automatically associates HubSpot deals with their corresponding NetSuite sales orders upon creation, providing teams with a more reliable source of truth.
• Clear Sync has expanded app access to more plans and customers. This update allows teams to sync Stripe MRR data directly into HubSpot to track product performance, run upsell campaigns, drive sales rep commissions, see MRR over time per customer, and more.
• Webflow has rebuilt their app and introduced flexible new form integration options, including native form mapping, iframe embeds, and developer code embeds (note that advanced styling requires a HubSpot Marketing Professional or Enterprise plan). You can also enable HubSpot chatbots and site tracking to monitor visitor behavior. 

 

App Theme #2: Let Go of the Manual Grind

Creating space for deeper, more meaningful work that fuels creativity, strategy, and connection starts with the courage to let go of the “heavy lifting” that keeps us small: the list syncing, document chasing, and tab juggling that no longer serve us.

Check out these notable new or recently updated apps:

• [NEW] Vidyard Video Agent is a new app that auto-generates AI videos for prospecting, meeting reminders, onboarding and more with HubSpot workflow triggers. Create personalized video messages using CRM data and send them automatically based on prospect actions, meeting schedules, or pipeline stage changes. 
• event hapily has a new event builder that reduces the time to launch an event from days to minutes, while preventing erroneous data entry through automation. Instantly generate lists (registered, attended, event leads, cancellations, and No Shows), create a landing page, registration form, confirmation email, HubSpot campaign, and Zoom meeting/webinar - all from a single form.
• Livestorm Webinars now syncs webinar registration and attendance data into HubSpot using native Marketing Events. Trigger workflows based on engagement data and analyze webinar performance directly in your CRM so you can qualify leads and report on webinar ROI more efficiently.
• Create Google Docs/PDF + eSign now supports custom app objects (“Portant Documents”) and Microsoft 365, enabling teams to generate dynamic proposals and manage the full contract lifecycle directly within HubSpot. The update allows for automated e-signatures, real-time engagement tracking via UI extension cards, and the ability to trigger workflows using document metadata like views or signatures.
• CloudFiles now offers a new plan for linking files and folders from Google Drive, SharePoint, OneDrive, and AWS to HubSpot records. Manage documents directly in HubSpot including renaming, moving, deleting, and replacing files without leaving HubSpot.
• S-Docs now generates documents using data from Google Sheets, Airtable, and other external sources. Create documents directly from more data sources within HubSpot workflows so you can work with fewer silos.  
• Box Connector now integrates Box AI functions into HubSpot workflows, enabling automatic file naming and the extraction of structured and unstructured metadata into HubSpot properties and Box metadata reducing manual data entry and file organization efforts. A new HubSpot CMS module has also been introduced to allow for secure document sharing through Box.
• Zapier has added 16 additional supported CRM objects including invoices, subscriptions, leads, projects, and more. This update allows teams to use Zapier actions across a much broader data set, including commerce and service-specific records.

 

App Theme #3: Show Up with Deeper Presence

True velocity in 2026 comes not only from moving with urgency, but from finding clarity in the moment. When the ecosystem meets us where we work, teams gain the context to lead with both heart and data.

Check out these notable new or recently updated apps:

• Slack now has context-rich record unfurling, transforming links to HubSpot records into interactive, structured previews. Key metadata (such as deal stages, ticket priorities, or contact details) is automatically displayed directly in Slack.
• Arrows now supports HubSpot's project object to link customer onboarding plans with native tasks and Gantt charts. Trigger HubSpot workflows, reports, and journeys from Arrows activity including workspace views and task completions. View Arrows sales room engagement with new UIE cards in the HubSpot middle pane across Deals, Tickets, Services, and Custom Objects.
• Salesmsg SMS Texting & Calling has extended the functionality of the Salesmsg app card. With this update, reps can now send 1:1 SMS messages from any inbox, enroll contacts into automation, access AI-suggested messages, and take Power Dialer actions directly from HubSpot contact records. New calling insight cards enable real-time note-taking and call categorization within the HubSpot interface, while enhanced workflow tracking provides more visibility into engagement so you can refine your messaging.
• Sinch Engage SMS now offers sending Rich Communication Services (RCS) messages from HubSpot workflows with verified sender profiles, read receipts, and rich media including interactive carousels, videos, and smart buttons. Track message opens, clicks, and replies in HubSpot contact records and use engagement data to trigger follow-up workflows.
• Supered now supports HubSpot’s object library and has introduced new process boards with shareable analytics that embed directly into HubSpot reports. Embedded cards within text areas and input fields can be triggered when rule requirements are not met, ensuring process guidance appears naturally where reps enter data. These updates provide real-time visibility into process compliance so teams can move faster and with more confidence.
• Microsoft Teams has launched a new guided onboarding experience, accessible directly from the integration settings page. This update features a grouped checklist and an interactive activation tour to help admins configure, verify, and maximize the value of their app with less guesswork. 
• Zendesk now syncs back-and-forth ticket conversation history from Zendesk to HubSpot so agents have more context. 

 

The Takeaway: From Hustle to Velocity

The updates shipped last quarter collectively invite us to pursue more meaningful execution. Install new apps that integrate seamlessly with HubSpot to handle the how, so you can refocus on the why. Make this the year you expand your capacity, elevate your impact, and lead with clarity in every action.

Ready to Transform?

1. Navigate to the HubSpot Marketplace from your account.
2. Explore the featured apps and review their compatibility.
3. Install and configure your selected tools (requires Super Admin or App Marketplace permissions).

Which of these updates are you most excited about? Let us know in the comments below.