Using 30,000 Email Credits with 13,700+ Contacts — Best Strategy?

[SamuelMcClenton]

Hi everyone,

My name is Samuel McClenton — I’m a small business owner operating Yum Yum’s Gourmet Popcorn with both an online presence and two brick-and-mortar locations. I’m new to some of HubSpot’s deeper marketing features and excited to learn how things work so I can grow and engage my customer base effectively.

I currently have:

• Over 13,000 mobile numbers

• A little over 1,000 email addresses

• Salesmsg integrated into my HubSpot portal

I'm considering purchasing around 30,000 text or email credits, but I’m unclear on how these credits function — especially when it comes to marketing emails. It seems like the portal leans toward email credits rather than SMS, but the language is a bit confusing.

Here’s what I’d love some clarity on:

• If I purchase these credits, can I freely use them across my contact list (13,700+ total, mostly email and mobile)?

• Are there any limitations to using these credits on the Starter Plan (I’m trying to avoid having to upgrade to Pro unless necessary)?

• Can I use the credits to send bulk emails manually, or do I need to upgrade for automation?

• And finally — if anyone else is using Salesmsg + HubSpot together, I’d love to hear how you’re using it for follow-ups, loyalty rewards, or list segmentation.

Any tips or advice would be greatly appreciated. I’m just trying to make sure I get the most out of what I invest in.

[karstenkoehler · Accepted solution]

Hi @SamuelMcClenton,

The Salesmsg integration is developed by SalesMessage directly: https://ecosystem.hubspot.com/marketplace/listing/salesmsg

For questions regarding their credits, I'd recommend reaching out to them directly via the provided support email address: support@salesmessage.com

If your questoins relate to bulk email sending in HubSpot, then this requires marketing contacts:

https://knowledge.hubspot.com/records/marketing-contacts

https://knowledge.hubspot.com/account/understand-marketing-contacts-billing

If you have enough marketing contacts, then you can send bulk emails, yes. Automation (meaning access to automated emails in workflows - vs one-off bulk sends) would require a Marketing Hub Professional or Enterprise subscription: https://knowledge.hubspot.com/marketing-email/use-automation-with-marketing-emails

Best regards