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the_emily_b
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Best practices for campaign name?

lösung

Are there any best practices for campaign names? Do they function similar to UTM codes where there are certain rules to optimize performance?

 

For example, does it matter if I include the "&" symbol or spaces in the campaign name?

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1 Akzeptierte Lösung
MFrankJohnson
Lösung
Vordenker/-in

Best practices for campaign name?

lösung

>>"Are there any best practices for campaign names?"

Yes.

 

>>"Do they function similar to UTM codes where there are certain rules to optimize performance?"

No.

 

The essential info around Campaigns contained in the first two following KB articles is a strong intro to HubSpot naming convention best practices discussed in the 3rd article. (all good stuff)

 

  1. see Campaigns | Frequently Asked Questions
  2. see Create campaigns
  3. see Best Naming Convention Practices

 

Note: Please search for recent posts as HubSpot evolves to be the #1 CRM platform of choice world-wide.

 

Hope that helps.

 

Be well,
Frank


www.mfrankjohnson.com

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2 Antworten
stacyjax
Teilnehmer/-in | Partner
Teilnehmer/-in | Partner

Best practices for campaign name?

lösung

The campaign names do serve as the utm_campaign value if you use HubSpot's tracking URL builder, so consider that when creating your campaign names.

 

Example of two campaign names -- one set up like a UTM and one just regular title case

stacyjax_0-1692912938183.png

 

The title case version makes for a kind of "sloppy" UTM campaign parameter.

stacyjax_1-1692913008629.png


The one set up lowercase with dashes is clean for reporting on utm values in Google Analytics.

stacyjax_2-1692913061990.png

 

 



MFrankJohnson
Lösung
Vordenker/-in

Best practices for campaign name?

lösung

>>"Are there any best practices for campaign names?"

Yes.

 

>>"Do they function similar to UTM codes where there are certain rules to optimize performance?"

No.

 

The essential info around Campaigns contained in the first two following KB articles is a strong intro to HubSpot naming convention best practices discussed in the 3rd article. (all good stuff)

 

  1. see Campaigns | Frequently Asked Questions
  2. see Create campaigns
  3. see Best Naming Convention Practices

 

Note: Please search for recent posts as HubSpot evolves to be the #1 CRM platform of choice world-wide.

 

Hope that helps.

 

Be well,
Frank


www.mfrankjohnson.com