Best practices for campaign name?

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the_emily_b
Contributor

Are there any best practices for campaign names? Do they function similar to UTM codes where there are certain rules to optimize performance?

 

For example, does it matter if I include the "&" symbol or spaces in the campaign name?

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Accepted Solutions
MFrankJohnson
Solution
Thought Leader

>>"Are there any best practices for campaign names?"

Yes.

 

>>"Do they function similar to UTM codes where there are certain rules to optimize performance?"

No.

 

The essential info around Campaigns contained in the first two following KB articles is a strong intro to HubSpot naming convention best practices discussed in the 3rd article. (all good stuff)

 

  1. see Campaigns | Frequently Asked Questions
  2. see Create campaigns
  3. see Best Naming Convention Practices

 

Note: The date of each post here is increasingly important as HubSpot evolves to be the #1 CRM platform of choice world-wide.

-- Visit

 

Hope that helps.

 

Be well,
Frank


HubSpot's Hiring World-Wide!

View solution in original post

1 Reply 1
MFrankJohnson
Solution
Thought Leader

>>"Are there any best practices for campaign names?"

Yes.

 

>>"Do they function similar to UTM codes where there are certain rules to optimize performance?"

No.

 

The essential info around Campaigns contained in the first two following KB articles is a strong intro to HubSpot naming convention best practices discussed in the 3rd article. (all good stuff)

 

  1. see Campaigns | Frequently Asked Questions
  2. see Create campaigns
  3. see Best Naming Convention Practices

 

Note: The date of each post here is increasingly important as HubSpot evolves to be the #1 CRM platform of choice world-wide.

-- Visit

 

Hope that helps.

 

Be well,
Frank


HubSpot's Hiring World-Wide!

View solution in original post