Best practices for campaign name?

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Are there any best practices for campaign names? Do they function similar to UTM codes where there are certain rules to optimize performance?

 

For example, does it matter if I include the "&" symbol or spaces in the campaign name?

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>>"Are there any best practices for campaign names?"

Yes.

 

>>"Do they function similar to UTM codes where there are certain rules to optimize performance?"

No.

 

The essential info around Campaigns contained in the first two following KB articles is a strong intro to HubSpot naming convention best practices discussed in the 3rd article. (all good stuff)

 

  1. see Campaigns | Frequently Asked Questions
  2. see Create campaigns
  3. see Best Naming Convention Practices

 

Note: HubSpot is a constantly evolving platform. Please check the date of each post and view all solutions in that context.

-- Visit

 

Hope that helps.

 

Be well,
Frank


Support • Web • Apps • Training

HubSpot's Hiring World-Wide!

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Community Superstar

>>"Are there any best practices for campaign names?"

Yes.

 

>>"Do they function similar to UTM codes where there are certain rules to optimize performance?"

No.

 

The essential info around Campaigns contained in the first two following KB articles is a strong intro to HubSpot naming convention best practices discussed in the 3rd article. (all good stuff)

 

  1. see Campaigns | Frequently Asked Questions
  2. see Create campaigns
  3. see Best Naming Convention Practices

 

Note: HubSpot is a constantly evolving platform. Please check the date of each post and view all solutions in that context.

-- Visit

 

Hope that helps.

 

Be well,
Frank


Support • Web • Apps • Training

HubSpot's Hiring World-Wide!

View solution in original post