Best practices for campaign name?

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Are there any best practices for campaign names? Do they function similar to UTM codes where there are certain rules to optimize performance?

 

For example, does it matter if I include the "&" symbol or spaces in the campaign name?

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>>"Are there any best practices for campaign names?"

Yes.

 

>>"Do they function similar to UTM codes where there are certain rules to optimize performance?"

No.

 

The essential info around Campaigns contained in the first two following KB articles is a strong intro to HubSpot naming convention best practices discussed in the 3rd article. (all good stuff)


- see Campaigns | Frequently Asked Questions

- see Create campaigns


- see Best Naming Convention Practices

 

Help answer your question? If so, remember to accept this solution now.

 

Best,
Frank

Chief HubSpot Consultant


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MFrankJohnson.com | Perfect HubSpot Series | Connect on LinkedIn

Help find posts quickly ... accept this solution now.

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1 Reply 1
Community Superstar

>>"Are there any best practices for campaign names?"

Yes.

 

>>"Do they function similar to UTM codes where there are certain rules to optimize performance?"

No.

 

The essential info around Campaigns contained in the first two following KB articles is a strong intro to HubSpot naming convention best practices discussed in the 3rd article. (all good stuff)


- see Campaigns | Frequently Asked Questions

- see Create campaigns


- see Best Naming Convention Practices

 

Help answer your question? If so, remember to accept this solution now.

 

Best,
Frank

Chief HubSpot Consultant


hubspot-solutions-signature-mfrankjohnson-v05.png

MFrankJohnson.com | Perfect HubSpot Series | Connect on LinkedIn

Help find posts quickly ... accept this solution now.

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