Productivity Tools

Diana1
Participant | Diamond Partner
Participant | Diamond Partner

About Content area of an agency

Hi: 

 

I would like to know if anyone working in an Inbound Agency, can share some light of what are the best roles to have in a content department, even if it requieres freelancers for podcasts or video. 

 

What are the best people to have in house and free lance.

 

Hope to get grat ideas.

0 Upvotes
Diana1
Participant | Diamond Partner
Participant | Diamond Partner

About Content area of an agency

Yes, since the first post we have made some changes and have a dedicated SEO team, that serves customers as well as our inhouse content team. But we have not a dual SEM-SEO person. Interesting though! Thanks.

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Diana1
Participant | Diamond Partner
Participant | Diamond Partner

About Content area of an agency

Thanks! Will keep it in mind. Is there any place for SEO Strategists?

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ADuPhene
Contributor | Partner
Contributor | Partner

About Content area of an agency

@Diana1 

 

Any content writer should be able to take SEO research and apply it to the relevant content. That being said, you should have an SEO specialist as part of your overall team. Great content only gets you so far, SEO is going to help it get found!

 

As a bonus, if you have an SEO person who understands SEM they can help your pages rank for rich snippets and other more visual factors on Google.

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himanshurauthan
Recognized Expert | Diamond Partner
Recognized Expert | Diamond Partner

About Content area of an agency

Hi @Diana1 ,

As a content marketer working in an Inbound Agency, the best roles to have in a content department are

1) A Content Strategist, who can create your content calendar and plan what topics your content team should cover to get optimum results(if you don’t have a big team, authors or bloggers can also handle the strategy development part.)

2) A Content Writer, who can write content for your blogs, guest posts, product/landing pages, or wherever you need content.

3) Technical Writers, this is something where you need to focus on if you run an inbound agency. It’s not like you should hire technical writers separately, your existing authors can also be trained to write and describe the technical aspects of the softwares, etc. But technical writers play a crucial role in explaining complex things an inbound agency deals with.

Thanks
Himanshu 

Digital Marketing & Inbound Expert In Growth Hacking Technology