Create If/Then Branches to filter email activity using Workflows

[kestrada]

Hi to all Hubspot Community,

Sending automated emails can help you to engage/re-engage with your customers. However, it is necessary to measure the level of interactions with your emails: Were those opened?  Did the important links in the email, were clicked or not?

Using Hubspot Workflows you can let the system filter this activity for you, and configure what are the next steps: send another marketing email or remove them from marketing contacts, etc.

I would like to share with you how you can maximize the use of our automation tool when sending marketing emails: Workflows.

I hope this helps you.

Please share your comments below if you use if/then branches in other scenarios. I am looking forward to hearing how you use your Engagement/re-engagement Workflow.

Regards,

Kira