Many of the leads generated are not real convertible leads. So if I run a "manual" profiling on google with the data that has ben left behind, like phone, name and mail address I can have a pretty clear idea if this lead fits my typical client persona.
Example: My manual research show me that the lead is a 20 year old man, who is a student. However my ideal persona is a woman working as CMO and over 30 years old (Decision Maker), so I will not spend any resources on pushing this lead further down the funnel.
My question is:
Does anyone have tips on how to automate this profiling that I´m doing manually now? Is there an app from marketplace? Is there a Zapier solution?
I´m not a coder or a CMO or ads manager, so my skill set is limited.