Marketing Integrations

GMæland
Member

intent and profile

SOLVE

My meta ads are synced in HS CRM.

 

Many of the leads generated are not real convertible leads. So if I run a "manual" profiling on google with the data that has ben left behind, like phone, name and mail address I can have a pretty clear idea if this lead fits my typical client persona. 

 

Example: My manual research show me that the lead is a 20 year old man, who is a student. However my ideal persona is a woman working as CMO and over 30 years old (Decision Maker), so I will not spend any resources on pushing this lead further down the funnel. 

 

My question is: 

Does anyone have tips on how to automate this profiling that I´m doing manually now? Is there an app from marketplace? Is there a Zapier solution? 

 

I´m not a coder or a CMO or ads manager, so my skill set is limited. 

 

Thank you all🥳🥳

 

 

0 Upvotes
1 Accepted solution
Shadab_Khan
Solution
Guide | Elite Partner
Guide | Elite Partner

intent and profile

SOLVE

Great Question!

So I would start by thinking about how simple or complex you wanna build this out,

  • You can use data enrichment tools like Zoominfo & Appollo
  • You can build a lead scoring model based on enriched data
  • You can send the data to chatGPT via zapier or make to analyze and share its insight back in CRM with a notification to you.

 

Found my solution helpful? mark it as accepted

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1 Reply 1
Shadab_Khan
Solution
Guide | Elite Partner
Guide | Elite Partner

intent and profile

SOLVE

Great Question!

So I would start by thinking about how simple or complex you wanna build this out,

  • You can use data enrichment tools like Zoominfo & Appollo
  • You can build a lead scoring model based on enriched data
  • You can send the data to chatGPT via zapier or make to analyze and share its insight back in CRM with a notification to you.

 

Found my solution helpful? mark it as accepted