intent and profile

[GMæland]

My meta ads are synced in HS CRM.

Many of the leads generated are not real convertible leads. So if I run a "manual" profiling on google with the data that has ben left behind, like phone, name and mail address I can have a pretty clear idea if this lead fits my typical client persona. 

Example: My manual research show me that the lead is a 20 year old man, who is a student. However my ideal persona is a woman working as CMO and over 30 years old (Decision Maker), so I will not spend any resources on pushing this lead further down the funnel. 

My question is: 

Does anyone have tips on how to automate this profiling that I´m doing manually now? Is there an app from marketplace? Is there a Zapier solution? 

I´m not a coder or a CMO or ads manager, so my skill set is limited. 

Thank you all🥳🥳

[Shadab_Khan · Accepted solution]

Great Question!

So I would start by thinking about how simple or complex you wanna build this out,

• You can use data enrichment tools like Zoominfo & Appollo
• You can build a lead scoring model based on enriched data
• You can send the data to chatGPT via zapier or make to analyze and share its insight back in CRM with a notification to you.