Shopify Masters: Am I getting the most out of it?

[DCooke]

Hi everyone,

I'm looking into my company's eCommerce integrations and currently reviewing Shopify. We have it fully integrated with HubSpot and even have an abandoned cart and new customer welcome automated workflows going pretty well.

We have all the customer-facing notifications for emails and SMS (order confirmations, cancellations, shipping confirmations & updates, local pickup, and all customer account needs) automated and running smoothly. 

My main question is what am I missing? Are there any gurus out there who see something obvious that I cannot? Any help is much appreciated.

Thank you,

Devon

[Bryantworks · Accepted solution]

Hey @DCooke are you doing any segmentation post abandoned and welcome series?  For example:

• Different Abandoned carts based on cart value
• Post-purchase series for 1 order then post-purchase for subsequent orders
• Any email flows for VIP contacts (spent over X amount or purchased more than X times)
• Any financing-based emails (financing approved, but didn't purchase)?  Might need some integration with Affirm/Splitit/Settle, etc.

Hope this helps!

[TiphaineCuisset]

Hi @DCooke 

Thank you for reaching out

I want to tag some of our experts on this - @Bryantworks @darynsmith do you have any suggestions for @DCooke on this ? 

Thank you!

Best

Tiphaine