First, I'm looking for the best place to get support on the shopify integration. Is this the best place?
Specifically, I want to send an abandoned cart reminder, but I dont want to send three of them. Is there any way to send a less annoying abandoned cart workflow?
The current workflow seems to force a three e-mail series. I can accept two, but three is far too much for our customers.
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Q1: Best place for HubSpot Shopify Integration support?
Short A1: Totally depends on your need.
Longer A1:
If you have a basic integration with few customizations and you're looking for general answers to questions (like the one below), you'll be fine here. Otherwise, you'll want to find a HubSpot Agency Partner (or independent contractor) with EXTENSIVE HubSpot experience AND who is a Shopify Partner with specific Shopify experience (no generic ecommerce 'experts').
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Q2: Is there any way to send a less annoying abandoned cart workflow?
Short A1: No and yes.
Longer A1:
The HubSpot Shopify Integration was designed from a marketers perspective, so you MUST send all 3 emails if you want to use the built-in abandoned cart workflow functionality at all. (all that's offered at this time)
That 1st email is a proper abandoned cart email -- sent within 1 hour.
That 2nd email, if they still haven't made a purchase, is a gentle reminder tied to urgency -- sent within 3-5 days with an expiration date.
That 3rd email, if they STILL haven't made a purchase, is whateverthehell [good word] you like -- sent wheneverthehell [another good word] you like. Meaning, what it contains totally depends on WHEN you send it.
Scenario:
In one client's case, like you, they only wanted to send 2 abandoned cart emails. Easy, we turned the 3rd final email into a re-engagement 'Dear John' email.
Example 3rd email -- sent 360 days later
Subj: We're sorry to see you go.
We've noticed that you haven't shopped with us in nearly a year, so we will be removing your email address from our list this Friday unless you tell us you'd like to stick around.
If you'd like to stay, here's 10% off to shop before [date].
Help answer your questions? If so, remember to accept this 'solution'.
Help other HubSpot searchers find this post quickly by accepting the solution
Q1: Best place for HubSpot Shopify Integration support?
Short A1: Totally depends on your need.
Longer A1:
If you have a basic integration with few customizations and you're looking for general answers to questions (like the one below), you'll be fine here. Otherwise, you'll want to find a HubSpot Agency Partner (or independent contractor) with EXTENSIVE HubSpot experience AND who is a Shopify Partner with specific Shopify experience (no generic ecommerce 'experts').
++
Q2: Is there any way to send a less annoying abandoned cart workflow?
Short A1: No and yes.
Longer A1:
The HubSpot Shopify Integration was designed from a marketers perspective, so you MUST send all 3 emails if you want to use the built-in abandoned cart workflow functionality at all. (all that's offered at this time)
That 1st email is a proper abandoned cart email -- sent within 1 hour.
That 2nd email, if they still haven't made a purchase, is a gentle reminder tied to urgency -- sent within 3-5 days with an expiration date.
That 3rd email, if they STILL haven't made a purchase, is whateverthehell [good word] you like -- sent wheneverthehell [another good word] you like. Meaning, what it contains totally depends on WHEN you send it.
Scenario:
In one client's case, like you, they only wanted to send 2 abandoned cart emails. Easy, we turned the 3rd final email into a re-engagement 'Dear John' email.
Example 3rd email -- sent 360 days later
Subj: We're sorry to see you go.
We've noticed that you haven't shopped with us in nearly a year, so we will be removing your email address from our list this Friday unless you tell us you'd like to stick around.
If you'd like to stay, here's 10% off to shop before [date].
Help answer your questions? If so, remember to accept this 'solution'.
We are a partner and developer, but didnt want to build anything too custom for this solution. I assume Hubspot will make this more flexible in the future.
The idea of spreading out the e-mails and making them a different purpose is a great idea. Its also super easy to implement and get client approval. So that will work...