Original Source

SOLVE
Askarovoren
Participant

Hello Community,

 

I have a few leads with Original Source = Other Campaigns, eventhough they where generated from a LinkedIn campaign, (see attached print screen).

Does anyone knows why HubSpot determins this Original Source and not "Paid Social"  for example?

Original Source.JPG

 

Thank you

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1 Accepted solution

Accepted Solutions
karstenkoehler
Solution
Most Valuable Member

Hi @Askarovoren,

 

You can find the cateogrization rules here: How traffic is categorized into each source

 

How exactly were these contacts created? Did you create your own tracking URL, did you use the HubSpot tracking URL builder? Were these ads created and run from HubSpot or in the LinkedIn campaign manager?

 

From a first glance, it looks like this was not categorized correctly because your link didn't follow these "rules":

 

The "utm_medium" parameter contains "paid," "ppc," or "cpc", and the "utm_source" parameter is exactly the name of a recognized social network.

OR

The "utm_medium" parameter contains "paid," "ppc," or "cpc", and the referring domain is a social media site.

OR

The "utm_source" or "utm_medium" contains "paidsocial"

 

Best regards!

Karsten Köhler
Freelance Digital Marketing Advisor

Beratungstermin mit Karsten vereinbaren


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4 Replies 4
karstenkoehler
Solution
Most Valuable Member

Hi @Askarovoren,

 

You can find the cateogrization rules here: How traffic is categorized into each source

 

How exactly were these contacts created? Did you create your own tracking URL, did you use the HubSpot tracking URL builder? Were these ads created and run from HubSpot or in the LinkedIn campaign manager?

 

From a first glance, it looks like this was not categorized correctly because your link didn't follow these "rules":

 

The "utm_medium" parameter contains "paid," "ppc," or "cpc", and the "utm_source" parameter is exactly the name of a recognized social network.

OR

The "utm_medium" parameter contains "paid," "ppc," or "cpc", and the referring domain is a social media site.

OR

The "utm_source" or "utm_medium" contains "paidsocial"

 

Best regards!

Karsten Köhler
Freelance Digital Marketing Advisor

Beratungstermin mit Karsten vereinbaren


Did my post help answer your query? Help the community by marking it as a solution.

View solution in original post

Askarovoren
Participant

Hello Karsten,

 

Thank you very much for the detailed answer.

I'll take a look into these guidelines.

 

Oren

karstenkoehler
Most Valuable Member

Let me know if you have any follow-up questions, @Askarovoren! If you consider this thread closed, you can help others find this information by marking my post as a solution. Have a great day!

Karsten Köhler
Freelance Digital Marketing Advisor

Beratungstermin mit Karsten vereinbaren


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0 Upvotes
webdew
Top Contributor | Diamond Partner

Hi @Askarovoren ,

Well! Hmm it would be hard to narrow down an example record without reviewing your email. 

Generally, this could be an issue with the linkedin campaign itself. 

When you view the campaign in HubSpot, are the contacts being attributed to ut?

 

if not, then it might be causing this error. 

Hope this helps!


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