This doesn't remove any functionality from the core marketing product, you can still track activities across your website using the HubSpot/WordPress plugin. It does obviously remove significant functionality from your website, for example:
You won't have your SEO tools/keyword tool data from HubSpot built in to your web page creation
You can't use smart content/personalisation tokens on your web pages
You must embed HubSpot forms or CTAs on your pages, rather than drag and drop
There are other things to consider, namey from an overall SEO perspective. For example:
HubSpot's CMS is typically faster than WordPress in benchmark tests. Moving to a slower website could have a negative impact on your rankings as Google factors in page load time to their search algorithm
You would need to purchase an SSL cert from a third party to keep SSL on your domain if you're using HubSpot's included cert. Again, this is important to Google
If you were keeping your landing pages and blogs on HubSpot - just moving your website to WordPress - you'd need to have these on a subdomain, versus the subdirectory structure you probably currently have set up.
There's no problem with using HubSpot as a marketing platform with WordPress as a CMS - thousands of companies do it. But if you've been using HubSpot as a full CMS, you need to anticipate the functionality your website is going to lose, and the extra work/time that will be taken up by things you've been doing with ease to date. But your functionality within your edition of HubSpot remains unaffected.
HubSpot recommends that you work with a developer to recreate your website on another hosting company. It's important to note that HubSpot COS sites include files and attributes customized to our hosting platform, so you may not be able to simply copy and paste the HTML of your pages into another platform.
Listed here are the items within HubSpot that are part of your website that you should download and export when moving off of our platform. All analytics, contacts, and reporting data should be exported from each individual tool. Learn more about downloading your HubSpot data here.
If you have any questions further to the above I would advise contacting your Customer Success Manager / Partner Agency (whichever is applicable to your HubSpot account) for further details and process advice.
Before I decide moving my sites from COS HubSpot I want to have a clear vision on what HubSpot Marketing features I have today that I'm goint to miss when using the Wordpress CMS (and their plugin marketplace) + Hubspot Marketing.
What I really need is a comparison between "COS HubSpot + HubSpot Marketing" AND "Wordpress + HubSpot Marketing".
I'm not considering to move from HubSpot as marketing tool, just as CMS tool, so I need to understand what I will miss at the HubSpot marketing side, if I move from COS to WP CMS.
The comparison you send me seems to compare Wordpress OR HubSpot, which may not be my reality.
This doesn't remove any functionality from the core marketing product, you can still track activities across your website using the HubSpot/WordPress plugin. It does obviously remove significant functionality from your website, for example:
You won't have your SEO tools/keyword tool data from HubSpot built in to your web page creation
You can't use smart content/personalisation tokens on your web pages
You must embed HubSpot forms or CTAs on your pages, rather than drag and drop
There are other things to consider, namey from an overall SEO perspective. For example:
HubSpot's CMS is typically faster than WordPress in benchmark tests. Moving to a slower website could have a negative impact on your rankings as Google factors in page load time to their search algorithm
You would need to purchase an SSL cert from a third party to keep SSL on your domain if you're using HubSpot's included cert. Again, this is important to Google
If you were keeping your landing pages and blogs on HubSpot - just moving your website to WordPress - you'd need to have these on a subdomain, versus the subdirectory structure you probably currently have set up.
There's no problem with using HubSpot as a marketing platform with WordPress as a CMS - thousands of companies do it. But if you've been using HubSpot as a full CMS, you need to anticipate the functionality your website is going to lose, and the extra work/time that will be taken up by things you've been doing with ease to date. But your functionality within your edition of HubSpot remains unaffected.
So right now when you create a new webpage, you have the 'Optimise' button on the left that pulls in keywords from your Keywords Tool, and helps you optimise that page for that/those keywords in real-time as you're creating the page.
When you're not creating these webpages in HubSpot, you obviously won't have this. You can use a third party tool built for WordPress sites, but you're adding another manual step that isn't pulling in keywords from your keywords tool.
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