Leadscoring & Lemlist

GSaenz
Member

Hello everyone!

 

We are currently looking for a solution to integrate Lemlist activity into our HS Leadscoring.

 

Currently there's an integration that will create a note containing all the information about each activity. For example, if the contact opened an email there will be a note specifying which email was opened or another if the contact clicked on the link in the email.

 

In order for our Leadscoring to work, we'll need to be able to identify how many emails were opened and how many links were clicked by our contacts in lemlist. But having this "note" system makes everything harder than it should.

 

We tried at first creating a property with the number of emails opened. Then a Workflow that would increase this property. The problem is that we would need to do a workflow for each email and for each action, which would not only take a lot of time but also could trigger some human mistakes from our side. 

 

Have any of you found a solution for a similar problem? (either using lemlist or any other tool using note to update the contacts' activity).

 

Thanks in advance for your help!

German

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3 Replies 3
MiaSrebrnjak
Community Manager

Hi @GSaenz,

 

have you maybe already considered using Zapier (HubSpot+Lemlist) to update contact properties in HubSpot? 

 

I haven't tried this myself yet, so not sure if it would be applicable to your use case.

I also wanted to tag a couple of subject matter experts to see if they have any suggestions: 

hi @StefaniUAT@Daniel_Bleich@Ben_M@Mathias1, do you maybe have any tips for @GSaenz?

Thank you!

 

Cheers
Mia, Community Team 


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GSaenz
Member

Hi Mia,

 

Thank you for your reply,

 

We did indeed think about using Zappier.  It's not quite the perfect information flow but it could actually work. The thing is that we have a great volume of activity from lemlist and we'll need a lot of tasks and therefore pay a lot of money just for this integration to work, that's why we are looking for other alternatives.

 

We were able to create a general workflow using as a trigger the notes containing "email opened" (from lemlist). The problem is that such a workflow doesn't allow us to re engage the people that already ended this workflow and therefore it won't take them into account for the following notes containing that very same message.

 

Do you have any other idea of a solution?

 

Thanks in advance for your help,

German

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webdew
Top Contributor | Diamond Partner

Hello @GSaenz 

So the scoring is updated from activity, if they can relate the lemlist activity to their HubSpot account they should be able to add it to the scoring.

One of the options is they could create an API, that would trigger an action in the account, this would have to be worked on with their internal developers. I have our API guide here: https://legacydocs.hubspot.com/docs/methods/contacts/contacts-overview to help with this.

I also found a community page here: https://community.hubspot.com/t5/APIs-Integrations/Access-Lead-Score-via-API/td-p/489141 that might also help with this.

 

Instead of using the email and note system, you could just add the link to the score itself, this would add the scoring from every link click on that URL.

 

you could set up a custom scoring property, that would log the lemlist activity, but then this wouldn't be related to the HubSpot scoring property. I have out guide here: https://knowledge.hubspot.com/crm-setup/set-up-score-properties-to-qualify-leads to help.

To separate the email opening from their integration and HubSpot wouldn't be possible.

Hope this helps!


If we were able to answer your query, kindly help the community by marking it as a solution.

Thanks and Regards.

 

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