Integration with WordPress

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New Contributor

Hello. I have one question. I have the website on WordPress, and I want to connect this website to HubSpot. Can I have a functionally on my website to show different content depending on the users' actions ?

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Community Thought Leader | Diamond Partner

Hi @Jon2

 

Unfortuantly not. The only smart feature that is supported on external sites is smart CTAs. You can not use smart forms, text or HTML modules outside of the HubSpot CMS. 


More information here: Smart content | Frequently Asked Questions

 

Hope this helps.

Phil Vallender | Inbound marketing for B2B technology companies
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Community Thought Leader | Diamond Partner

Hi @Jon2

 

Unfortuantly not. The only smart feature that is supported on external sites is smart CTAs. You can not use smart forms, text or HTML modules outside of the HubSpot CMS. 


More information here: Smart content | Frequently Asked Questions

 

Hope this helps.

Phil Vallender | Inbound marketing for B2B technology companies
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New Contributor

Thank you for your reply.

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New Contributor

Hi Phil.

I've done the new plugin for Hubspot and connected to the right account. I've created a form in Contact 7 for my landing page and once completed, I can't find the contact in Hubspot. Am I doing something wrong, cause I thought Hubspot would automatically grab the details and add a new Marketing Contact. I have created the same form in Hubspot with Workflow to generate an automated Thank you email, but looks like the contact is not getting added. Thanks so much

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Advisor

@dolessmore, If you're up for a small plugin purchase, I recommend switching from Contact Form 7 to Gravity Forms, and then using the HubSpot for Gravity Forms plugin (which is free) to make the two platforms talk to one another.  It's much more accurate and flexible that way.

 

If there is no budget for a plugin purchase, why not export the HubSpot form code directly and paste it into your page body or sidebar widget?  It's easy to do and won't cost you any more.  Just make sure you check "remove default HubSpot styling" before you copy the form code so your CSS styles the form with the rest of the site.

-Trevor

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Occasional Contributor

@trevorjones71 we're about to implement hubspot on our wordpress site and without knowing the different benefits of using gravity forms or hubspot forms I am indifferent on which solution to use. Any major benefits of one over the other?

 

While I have you, any other "gotchas" related to keeping our site on wordpress? I am aware of the limitations with smart text/html personalization. Can I assume all of the web analytics and conversion/campaign tracking will still work properly in Hubspot?

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Advisor

Hi @SteveC,

 

For most applications, HubSpot forms should work fine.  We use Gravity Forms mainly because we have forms that require doing math on the form (for total price, etc.) and because we have a few forms that we don't want to send to HubSpot.  If you don't have those use cases, I think you'll be fine with HubSpot forms. 

 

HubSpot recently released a new form builder plugin for WordPress that may help you quite a bit with this, so you may want to check that out (I haven't tried it yet myself). https://wordpress.org/plugins/leadin/  

 

Your HubSpot Analytics, Lead Flows, CTA's Tracking URL's and Forms will work just fine.  If you use HubSpot hosted landing pages, those will be on a subdomain. (I assume you will continue to blog on WordPress.) To integrate the Analytics code, you can either use the plugin above or just add the Analytics code to your header of Google Tag Manager instance (if you are using GTM).

 

I have found that managing CTA's and embed code for forms can be a bit cumbersome, so I use the WP HTML Blocks Plugin to manage those inside Wordpress. 

 

I wrote a blog post a while back on my favorite tools for managing HubSpot/WordPress integrations, and have tried to keep it updated.  You may want to check that out: https://onemanmarketing.wordpress.com/2016/01/25/three-plugins-to-help-you-integrate-hubspot-and-wor...

 

Hope this helps!

 

-Trevor

 

 

 

 

-Trevor

If my post resolves your issue, please accept my post as a solution.
Occasional Contributor

Amazing response, thank you for taking the time to respond.

 

I had a similar frustration with managing Marketo forms and ended up creating a custom shortcode for our site that would allow me to set the form Id and google analytics category,action and label to add a form to any page. Works pretty well and was planning on something smilar when we switched but I'll be sure to check the html blocks plugin and the new forms plugin when we go to implement the new forms.

 

Thanks again!