GoToWebinar Attendee Actions in Lead Record
01-25-2018 04:17 - edited 01-25-2018 04:19
While GoToWebinar passes a good amount of information to lead records via the integration, the only thing you can take action on via lists or workflows is whether a lead Registered, Attended, or Did Not Attend. For example below, Candace answered a poll, and though the record of it passes through, there is nothing I can do with that information besides see it:
In the above case, we wanted people who answered "Yes" to automatically become MQLs and thus trigger sales outreach. Unfortunately, there is no way to automate this in HubSpot as you can't clue in on the Poll element via lists or workflows.
GoToWebinar records a great deal of additional info about attendee action (time in webinar, time engaged, questions asked), all of which is conceivably useful for various forms of nurturing and lead scoring. It would be great if this GTW info was automatically appended to HubSpot fields.
In the meantime, here's the manual workaround:
-Export "Attendee Report" from GoToWebinar
-Create Custom Fields in HubSpot for any information you wish to take action on
-Import your GTW "Attendee Report", taking care to map respective columns to your new Custom Fields
-Build lists and workflows based on specific webinar attendance insight