Event Management Integration

[sarajschonfeld]

I want to have people register for my event utilizing my own HubSpot landing page and form. I then want to take those people and automatically push them to [INSERT EVENT TECHNOLOGY HERE] which will allow me to check people in onsite (either via a mobile or web app). This app then pushes the data back in to HubSpot so I can see who attended.

EventBrite only goes the other way (register on EB, push to HS). 

Any ideas?

[Moderator Note: this post was reviewed for relevancy and optimized for clarity on October 21, 2025. Thank you for your contributions to the HubSpot Community!]

[franksteiner79 · Accepted solution]

Hi @sarajschonfeld 

Thanks for tagging me @kvlschaefer.

The only event app I know off where this would be possible, to some extend, is GoToWebinar. Apart from Eventbrite I don't many other apps/tools to manage in-person events.

The one thing I would say, based on past experience of running in-person and virtual events as a marketing manager - think really hard about what job each tool is doing. HubSpot is great, but it is not an event management tool that handles registrations, cancellations, ticket limits, early bird offers, etc. out of the box. If you look at the business processes that take place, my preference is always to play to the strength of each tool, i.e. let Eventbrite handle registrations and get important data into HubSpot (or any other CRM) as and when needed. Real-time data is of course ideal, but maybe it's a enough to do a weekly export once a week (or daily if you get closer to the event).

Some questions to think about:

1. What's the main driver/thinking of running registrations via HubSpot forms and landing pages?
2. Do you have a shortlist of event management apps , other than Eventbrite in mind?
3. Have you checked if they are on the HubSpot Marketplace?
4. If not, does the event management tool work with Zapier, a no-code way to exchange data between two SaaS platforms?
5. And if so, what data can be exchanged between the two in what direction?

Once we get to point 4 and 5, we come into the area of "total cost of ownership" - what is costing you in Zapier subscription fees and time to get this setup vs running registrations via Eventbrite?

Frank

[Jonno_Price · Accepted solution]

Hi @sarajschonfeld 

I'm not sure of how you could push HubSpot form submissions into Eventbrite as new registrations - perhaps this would be possible via Eventbrite's API? https://www.eventbrite.com/platform/api

As an alternative could the following work?
You can set up a HubSpot landing page but perhaps instead of using a HubSpot form you can embed an Eventbrite registration into the HS page?

https://www.eventbrite.co.uk/support/articles/en_US/Multi_Group_How_To/how-to-sell-eventbrite-ticket...

So you're still using the Eventbrite integration which would allow the onsite checkin and also segmenting in HS who attended etc. 

Hope that helps. 

[JKazarian · Accepted solution]

Accelevents offers exactly what you described. They're also a Certified HubSpot Integration Partner and at the time of writing this, I believe the only HubSpot Certified Event Management partner.

When you connect Accelevents, you will see the option to create a registrant as a Workflow action in HubSpot. Once that person checks-in onsite, that data will instantly flow back to HubSpot.

You can track their check in status in a HubSpot Marketing Event record, in a Static List, or via a HubSpot TimeLine event activity.

[AAbreu6 · Accepted solution]

Hey! Once you are ready to expand the reach of your event, you can create your events in our platform and distribute to eventbrite, meetup and Luma with one click. We are also building an integration with Hubspot to help you capture leads and share the data to your hubspot account.  Check us out here https://kommunity.app

[norapowers · Accepted solution]

That’s a great question, and I’ve run into a similar challenge when managing hybrid and in-person events. You’re spot on Eventbrite’s integration with HubSpot is mostly one-directional, which limits flexibility when you want full control over the registration flow.

If maintaining your branding and lead capture strategy via HubSpot is a priority, one approach is to use a connector like Zapier or Make (Integromat) to bridge the gap between your HubSpot form and your preferred event platform. Depending on the event tech you choose (e.g., Bizzabo, Accelevents, or Splash), many platforms support attendee creation via API, allowing you to automate the push from HubSpot after someone registers.

You’ll just want to confirm that your chosen platform also supports post-event sync back to HubSpot. This two-way data loop is critical not just for attendance tracking, but also for segmenting and post-event follow-ups.

If you're looking for a partner that specializes in seamless event execution from registration flow to onsite check-ins and post-event analytics The Ann Savva Group has experience working with customized event tech stacks and can help tailor solutions that match your marketing goals. They’ve handled complex events where platforms had to "talk" to each other efficiently, and getting it right saved a lot of time and data headaches.

Ultimately, the key is defining which platform owns each part of the process HubSpot for lead generation and nurturing, and the event tool for logistics and check-ins, then integrating them smartly.

Let me know if you’d like details on any specific tools that support this kind of flow. Happy to help.

[RubenBurdin · Accepted solution]

Hi @sarajschonfeld, got the same need on a few teams recently, and in 2025 it’s very doable with HubSpot first in the flow. Use a HubSpot landing page and form to capture the lead, enroll the contact in a workflow, and create or link a Marketing Event so you can segment by “registered” and “attended” natively.

You’ll find Marketing Events under Marketing > Events with the standard properties ready for lists and reports 
(https://knowledge.hubspot.com/integrations/use-marketing-events )

From there, push the registration to your check-in tool via a workflow action. In the workflow editor, add Send a webhook, pass the contact + event IDs your event app expects, and handle auth on the receiving side.

When the attendee is checked in onsite, have your event app call back to HubSpot to set attendance on the Marketing Event or update contact properties. The webhook action is here if you need the exact UI path and gotchas like HTTPS only and methods (https://knowledge.hubspot.com/workflows/how-do-i-use-webhooks-with-hubspot-workflows )

If you prefer out-of-box, Accelevents integrates both ways and writes into Marketing Events while still letting you keep a HubSpot page for branding, but the webhook route gives you control with Splash, Bizzabo, or a lightweight custom app. One quick detail: which event platform are you leaning toward so we can confirm its attendee-create and check-in APIs? If consistency between HubSpot and your finance or ops system is the gap, Stacksync keeps them mirrored as changes happen.

[norapowers · Accepted solution]

That’s a great question, and I’ve run into a similar challenge when managing hybrid and in-person events. You’re spot on Eventbrite’s integration with HubSpot is mostly one-directional, which limits flexibility when you want full control over the registration flow.

If maintaining your branding and lead capture strategy via HubSpot is a priority, one approach is to use a connector like Zapier or Make (Integromat) to bridge the gap between your HubSpot form and your preferred event platform. Depending on the event tech you choose (e.g., Bizzabo, Accelevents, or Splash), many platforms support attendee creation via API, allowing you to automate the push from HubSpot after someone registers.

You’ll just want to confirm that your chosen platform also supports post-event sync back to HubSpot. This two-way data loop is critical not just for attendance tracking, but also for segmenting and post-event follow-ups.

If you're looking for a partner that specializes in seamless event execution from registration flow to onsite check-ins and post-event analytics The Ann Savva Group has experience working with customized event tech stacks and can help tailor solutions that match your marketing goals. They’ve handled complex events where platforms had to "talk" to each other efficiently, and getting it right saved a lot of time and data headaches.

Ultimately, the key is defining which platform owns each part of the process HubSpot for lead generation and nurturing, and the event tool for logistics and check-ins, then integrating them smartly.

Let me know if you’d like details on any specific tools that support this kind of flow. Happy to help.

[everestmice]

We understand your requirement for utilizing your own HubSpot landing page and form for event registration and then seamlessly integrating with [INSERT EVENT TECHNOLOGY HERE] for onsite check-in, with data flowing back into HubSpot for attendance tracking.

We're pleased to inform you that our event management solution offers precisely this functionality. By leveraging our platform, you can set up your event registration process using your HubSpot landing page and form. Once attendees register through HubSpot, their information can be automatically synchronized with [INSERT EVENT TECHNOLOGY HERE] for onsite check-in using either a mobile or web app.

Our system is designed to facilitate bidirectional data flow, ensuring that attendee data collected during onsite check-in is seamlessly pushed back into your HubSpot account. This integration enables you to have a comprehensive view of your event attendees and track attendance accurately, all within your HubSpot environment.

Please let us know if you'd like to explore our event management solution further or if you have any specific requirements or questions. We're here to help you create a seamless and efficient event experience from registration to onsite check-in and attendance tracking.

[AAbreu6 · Accepted solution]

Hey! Once you are ready to expand the reach of your event, you can create your events in our platform and distribute to eventbrite, meetup and Luma with one click. We are also building an integration with Hubspot to help you capture leads and share the data to your hubspot account.  Check us out here https://kommunity.app

[JKazarian · Accepted solution]

Accelevents offers exactly what you described. They're also a Certified HubSpot Integration Partner and at the time of writing this, I believe the only HubSpot Certified Event Management partner.

When you connect Accelevents, you will see the option to create a registrant as a Workflow action in HubSpot. Once that person checks-in onsite, that data will instantly flow back to HubSpot.

You can track their check in status in a HubSpot Marketing Event record, in a Static List, or via a HubSpot TimeLine event activity.

[MiaSrebrnjak]

Thanks for contributing to this thread @JKazarian, this is helpful information!  

Here's the link to the integration in our App Marketplace too in case anybody is looking for additional documentation: https://ecosystem.hubspot.com/marketplace/apps/marketing/events/accelevents

Cheers
Mia, Community Team

[Jonno_Price · Accepted solution]

Hi @sarajschonfeld 

I'm not sure of how you could push HubSpot form submissions into Eventbrite as new registrations - perhaps this would be possible via Eventbrite's API? https://www.eventbrite.com/platform/api

As an alternative could the following work?
You can set up a HubSpot landing page but perhaps instead of using a HubSpot form you can embed an Eventbrite registration into the HS page?

https://www.eventbrite.co.uk/support/articles/en_US/Multi_Group_How_To/how-to-sell-eventbrite-ticket...

So you're still using the Eventbrite integration which would allow the onsite checkin and also segmenting in HS who attended etc. 

Hope that helps. 

[sarajschonfeld]

YES! This worked. Not as pretty as other solutions (Splash, CVENT) but for a startup who is trying to be money concious it's saving me upwards of $15K!

[kvlschaefer]

Hi @sarajschonfeld,

Thank you for reaching out to the Community!

I would like to invite our subject matter experts to see if they have suggestions regarding integrations.

Hi @franksteiner79, @JenBergren, @Jonno_Price - Do you have any tips for @sarajschonfeld?

Thank you! ⭐ 

If you would like some tips on using HubSpot tools for event management, here are some tips from @karstenkoehler. 

Best,

Kristen

[franksteiner79 · Accepted solution]

Hi @sarajschonfeld 

Thanks for tagging me @kvlschaefer.

The only event app I know off where this would be possible, to some extend, is GoToWebinar. Apart from Eventbrite I don't many other apps/tools to manage in-person events.

The one thing I would say, based on past experience of running in-person and virtual events as a marketing manager - think really hard about what job each tool is doing. HubSpot is great, but it is not an event management tool that handles registrations, cancellations, ticket limits, early bird offers, etc. out of the box. If you look at the business processes that take place, my preference is always to play to the strength of each tool, i.e. let Eventbrite handle registrations and get important data into HubSpot (or any other CRM) as and when needed. Real-time data is of course ideal, but maybe it's a enough to do a weekly export once a week (or daily if you get closer to the event).

Some questions to think about:

1. What's the main driver/thinking of running registrations via HubSpot forms and landing pages?
2. Do you have a shortlist of event management apps , other than Eventbrite in mind?
3. Have you checked if they are on the HubSpot Marketplace?
4. If not, does the event management tool work with Zapier, a no-code way to exchange data between two SaaS platforms?
5. And if so, what data can be exchanged between the two in what direction?

Once we get to point 4 and 5, we come into the area of "total cost of ownership" - what is costing you in Zapier subscription fees and time to get this setup vs running registrations via Eventbrite?

Frank