Details about Ads impressions (FB/LinkedIn) for manually created contact lists

[OndraBumbalek]

Hi guys, I am having issues to get back details about served Ads (FB/LinkedIn) to contacts which were created manually in Hubspot (our customers from old internal CRM system).

I tried to create audiences directly in Hubspot and even in LinkedIn and Facebook and ran campaigns into them. In both cases I am not able to get details in HubSpot if any contact of those contacts was served with LinkedIn or Facebook Ad impression/click etc.

Any ideas or best practices how you ran FB and LinkedIn campaigns into your contact lists?

Thanks a lot, Ondra

[Olivia_Bagnall · Accepted solution]

Hey @OndraBumbalek

HubSpot needs a cookie for a contact in order to track their online activity. Cookies are set in many ways outlined here https://knowledge.hubspot.com/reports/what-cookies-does-hubspot-set-in-a-visitor-s-browser#necessary...

My suggestion would be to first try and add your FB tracking pixel to your site via HubSpot https://knowledge.hubspot.com/ads/install-pixels-from-external-ad-networks

This should allow HubSpot to collect cookies for contacts that interact with your ads once they convert. 

Ideally, in the long run, you would be using lists of Inbound leads that came through HubSpot so that you already have cookies for them 🙂

If you need any assistance with your Inbound startegy, please do not hesitate to reach out. 

Olivia Bagnall Inbound Consultant and Project Manager Baskey   o.bagnall@baskey.eu www.baskey.eu Rheingasse 14, 50676 Köln