Marketing Integrations

EBG
Member

Data layers tutorial

Hello team. I would like to know if there is some tutorial or tech support to add more data layers for our customers tracked by hubspot to segment our reports better in Google Analytics.

We have data layers variables and triggers created for the form submisson and for the hubspot chat, but we would like to get as much info as possible like:

  1. Is it a known user?
  2. Email?
  3. Avg page view?
  4. Hubspot score?
  5. anything else that we can easily save into our datalyers

Your help would be really appreciated as I'm a newbie and really struggle with it at the moment.

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1 Reply 1
sharonlicari
Community Manager
Community Manager

Data layers tutorial

Hey @EBG 

 

I'd like to share with you these two articles that might be helpful for you.

 

The Ultimate Guide to Google Analytics in 2020

Understand HubSpot's traffic sources in the traffic analytics tool

 

I hope this helps

Thanks

Sharon


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