Custom properties via Segment identify calls not populating

[kevindeepnote]

I'm trying to add custom properties into HubSpot via Segment identfiy calls and I can't get them to populate.

We're sending an identify call with these traits:

"traits": {
    "plan": "personal",
    "useCase": "education-student",
    "workspaceId": "[hidden]",
    "workspaceRole": "admin"
  }

I want to append the trait "plan" to a HubSpot contact. If we send this payload, I would expect the contact to update with a custom field of plan=personal but I'm not able to get it to populate after creating a HubSpot custom property. I'm attaching screenshots of how I setup the HubSpot custom properties.

[kevindeepnote · Accepted solution]

I figured it out. The identify call requires `email` as a trait.

[MiaSrebrnjak]

Thank you for sharing the solution @kevindeepnote! 👍