Marketing Integrations

emmalross
Member

📣 Calling all Hotjar and HubSpot users, the new and improved integration has landed

Hey Community,

 

Have you ever thought about bringing Hotjar behavioral insights into HubSpot? Well now you can with our new and improved integration!

 

The Hotjar + HubSpot integration helps you to personalize interactions with prospects and customers, so you can be better prepared for calls, provide tailored support, and trigger marketing and sales automations. Here’s how it works:

 

  • Watch session recordings in your HubSpot contact timeline: See what people engaged with or where they got stuck, so you can be better prepared for calls and queries.
  • See survey responses in your HubSpot contact timeline: Hear what customers had to say about their experience to pre-empt pain points and tailor conversations.
  • Use Hotjar session properties to target campaigns in HubSpot: Trigger workflows using HubSpot and Hotjar properties (like ‘referrer URLs’ and ‘duration on site’) to personalize marketing campaigns.
  • Give your sales team extra insights:Build automations to notify your sales team when a recording is available for a highly-engaged prospect. Alert reps when prospects are showing signs of frustration, so they can follow-up at the right time and with better context on their experience.

 

If you’re already using Hotjar and would like to get started, jump over to our help doc to see how, or watch this video if you're short on time! To send session recordings to HubSpot, you’ll need a site on the Observe Business or Scale plan, and to send survey responses to HubSpot you’ll need a site on the Ask Business or Scale plan. 

P.S. If you've got any feedback on how it can be improved, please let us know. We'd love to hear from you!

 

8 Replies 8
Hollyce
Contributor | Diamond Partner
Contributor | Diamond Partner

📣 Calling all Hotjar and HubSpot users, the new and improved integration has landed

@emmalross Hi there! One of my clients has the HotJar integration installed. I see how you can trigger workflows based on various HotJar data, but I would love a way to be able to access that information in Contact properties. I tried to "copy value" to a property, but the fields that HotJar provides are not technically properties so that step isn't working. Am I missing something? (The "HotJar Survey Names" property is a custom one I made, hoping to populate it.)

Hollyce_0-1702928395869.png

 

RBCook
HubSpot Employee
HubSpot Employee

📣 Calling all Hotjar and HubSpot users, the new and improved integration has landed

Hi @Hollyce -Love how you're thinking about workflow triggers!! I sit in HubSpot's app partner team and work closely with Hotjar. Emma is on parental leave. Can you share your use case or Job to Get Done, and the properties you'd like to see on the Contact object? Best, Russell

0 Upvotes
Hollyce
Contributor | Diamond Partner
Contributor | Diamond Partner

📣 Calling all Hotjar and HubSpot users, the new and improved integration has landed

Yes, absolutely. In this particular case, I would like to have "Poll name," "Poll URL" and "Occurred" date recorded as contact properties on the contact, or appended if they cannot be their own properties. While I can use those data to trigger a workflow, they are not accessible to "Copy" to a property field. See screenshot. 

Hollyce_0-1704295614500.png


Another useful item would be to record the Landing page URL of a session recording. Even more ideally, we would love if the utm parameters of the URL would populate in HubSpot's "utm_campaign" and "utm_medium" fields, although I recognize this detail may only be possible if there are hidden form field on the page. Screenshot of example contact below. 

Hollyce_1-1704295715799.png



I look forward to hearing your input. 

0 Upvotes
Hollyce
Contributor | Diamond Partner
Contributor | Diamond Partner

📣 Calling all Hotjar and HubSpot users, the new and improved integration has landed

@RBCook Following up. Is your team looking into adding these features? I'd like to move forward with my client's HotJar data in any way I can now, and knowing a timeline if one exists would be useful. 

0 Upvotes
Hollyce
Contributor | Diamond Partner
Contributor | Diamond Partner

📣 Calling all Hotjar and HubSpot users, the new and improved integration has landed

@RBCook Bump

Aakar
Key Advisor

📣 Calling all Hotjar and HubSpot users, the new and improved integration has landed

Thanks for this integration. It's going to change the way we think about our customers.

Aakar Anil
Marketing Technologist
aakar.me | @aakarpost | in/aakarpost
0 Upvotes
Jnix284
Most Valuable Member | Diamond Partner
Most Valuable Member | Diamond Partner

📣 Calling all Hotjar and HubSpot users, the new and improved integration has landed

So excited about the new integration @emmalross , thanks for sharing! 🔥


If my reply answered your question please mark it as a solution to make it easier for others to find.



Jennifer Nixon - Director of Revenue Operations at WORQFLOW

connect with Jen on Linkedin

GRajput
Key Advisor | Platinum Partner
Key Advisor | Platinum Partner

📣 Calling all Hotjar and HubSpot users, the new and improved integration has landed

Hi @emmalross ,

 

Thanks for sharing the information regarding the new update. This new update will be very useful for HubSpot users to review the whole customer journey for lead. Keep sharing such piece of information.

 

Thanks and Regards,

Gaurav 




Gaurav Rajput
Director, MarTech( Growth Natives)

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