Lately, we've been doing a lot of testing with email subject lines and send times- but I am struggling to keep track and analyze trends in click and open rates.
Right now the only way I know is to click on the analytics tab where I then copy the click and open rate for each email in my own excel spreadsheet with their corresponding subject line. Anyway to show the subject line in the analytics page?
Hey @AlexaMM I've taken a look at your account subscription, as a Marketing Professional customer you have access to HubSpot's A/B email testing tool.
The A/B testing feature in email is a way to let you send two slightly different emails to your audience so that you can obtain information on which triggered the most engagement and then use the most effective email to send to the rest of your list.
Is this something you have used before? It might help you directly compare two different subject lines for the same email. You can find out more about how to use this feature here.
Hey @AlexaMM I've taken a look at your account subscription, as a Marketing Professional customer you have access to HubSpot's A/B email testing tool.
The A/B testing feature in email is a way to let you send two slightly different emails to your audience so that you can obtain information on which triggered the most engagement and then use the most effective email to send to the rest of your list.
Is this something you have used before? It might help you directly compare two different subject lines for the same email. You can find out more about how to use this feature here.
I don't think that A/B testing helps to answer the question.
I think that the person posting it and I are looking for something similar where I will be able to see in one place all the email subjects and their performance.
