using WordPress tags to segment lists

[kellygreen]

We want to create segmented lists in HubSpot based on interest topics using WordPress tags. Is anyone doing this? 

[JessicaH]

Hi @kellygreen,

Thanks for reaching out.
I want to tag in some thought leaders to see if they can assist with this.
Hi @trevorjones71 @Mike_Eastwood, would you be able to share your thoughts with @kellygreen?

Thanks,
Jess 

[trevorjones71 · Accepted solution]

Hi @kellygreen and thanks for the tag @JessicaH.

The trouble is that the WordPress tags don't exist in HubSpot per se, but there may be a way that you can accomplish this using page views.

If I were doing this, I would create an Event in HubSpot based upon a customer visit to a category/tag archive page (for example https://yourdomain.com/tag/yourtag/ ), and then create lists based upon that event.  That way, if a visitor has looked for more relevant content by clicking the tag, you can segment your list based upon that action.

Hope this helps!

[kellygreen]

That's along the lines of what I was thinking, thanks, Trevor. BTW - this is Kelly formerly of Mainebiz - I think we met at the On The Road Portland event one year. 

[trevorjones71]

Great to connect again in the Community Kelly!  Tag me anytime if I can help.