using WordPress tags to segment lists

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New Contributor

We want to create segmented lists in HubSpot based on interest topics using WordPress tags. Is anyone doing this? 

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Advisor

Hi @kellygreen and thanks for the tag @JessicaH.

 

The trouble is that the WordPress tags don't exist in HubSpot per se, but there may be a way that you can accomplish this using page views.

 

If I were doing this, I would create an Event in HubSpot based upon a customer visit to a category/tag archive page (for example https://yourdomain.com/tag/yourtag/ ), and then create lists based upon that event.  That way, if a visitor has looked for more relevant content by clicking the tag, you can segment your list based upon that action.

 

Hope this helps!

-Trevor

If my post resolves your issue, please accept my post as a solution.

View solution in original post

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Community Manager

Hi @kellygreen,

 

Thanks for reaching out.
I want to tag in some thought leaders to see if they can assist with this.
Hi @trevorjones71 @Mike_Eastwood, would you be able to share your thoughts with @kellygreen?

Thanks,
Jess 


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Reply
0 Upvotes
Solution
Advisor

Hi @kellygreen and thanks for the tag @JessicaH.

 

The trouble is that the WordPress tags don't exist in HubSpot per se, but there may be a way that you can accomplish this using page views.

 

If I were doing this, I would create an Event in HubSpot based upon a customer visit to a category/tag archive page (for example https://yourdomain.com/tag/yourtag/ ), and then create lists based upon that event.  That way, if a visitor has looked for more relevant content by clicking the tag, you can segment your list based upon that action.

 

Hope this helps!

-Trevor

If my post resolves your issue, please accept my post as a solution.

View solution in original post

New Contributor

That's along the lines of what I was thinking, thanks, Trevor. BTW - this is Kelly formerly of Mainebiz - I think we met at the On The Road Portland event one year. 

Advisor

Great to connect again in the Community Kelly!  Tag me anytime if I can help.

-Trevor

If my post resolves your issue, please accept my post as a solution.