new action added after workflow is completed

[YunusChoi]

Dear experts!

We're trying to nuture the leads by sending a series of email newsletter which is composed of 4 contents.

But we prepared first content only, so we made a workflow only mail#1 was supposed to be sent and workflow has been completed. Then we added another action "sending mail#2" in the same workflow. 

Finally, we found that mail#2 was not sent to leads who received mail#1 (=already completed workflow before).

So we made 4 workflows in each only one mail is set to be sent. and turning them every 1week.

Is there any more comfortable solution??

[karstenkoehler · Accepted solution]

Hi @YunusChoi,

This depends on whether you're planning on adding more and more content to the series of emails and when recipients should receive this content. For example, if a contact already enrolled and unenrolled a year ago, should they now receive new emails?

In general, correct, if a contact has completed a workflow, they will exit the workflow. If you create additional workflow steps, you would have to identify the contacts that already left (e.g. by creating a list) and sending them new content in a different workflow or manually.

One way to solve for this could be a long delay at the end of the workflow (e.g. 365 days). Once you have new emails, you can add them after the workflow, followed again by a longer delay. In other words, when you're adding a new email, the end of the workflow should look like this:

365 day delay

send new email

365 day delay

You can then shorten the first 365 day delay and contacts will move on to the next action, see also here: What happens to records waiting in a workflow delay when the delay timing is changed?

For the next new email, you repeat the process. That way, you could limit the amount of workflows to one.

Best regards!

[YunusChoi]

Dear Karsten,

Yeah, I got the solution from your answer.
We will put 4 draft automated emails and delay 2weeks or more.
Before ending each delay, draft mails must be completed.

Thanks for quick and detail respond!