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When looking at the difference between Customers and Leads, this is in reference to the Lifecycle Stages. The straight definitions I have labeled below:
Lead:Leads have shown more interest in what you offer than subscribers have. Typically a lead has filled out a form with more than just an email address, often for some sort of content-based offer on your website. We see companies use the lead lifecycle stage for what we think of as general, broadly appealing, or top of the funnel offers. As each lead demonstrates a higher degree of sales readiness and qualification, they will move to further stages.
Customer: This is everybody’s favorite lifecycle stage: an actual, paying customer.
You have choose to define these a little differently for your business but this is the explanation of what a Customer and Lead is.
When looking at the difference between Customers and Leads, this is in reference to the Lifecycle Stages. The straight definitions I have labeled below:
Lead:Leads have shown more interest in what you offer than subscribers have. Typically a lead has filled out a form with more than just an email address, often for some sort of content-based offer on your website. We see companies use the lead lifecycle stage for what we think of as general, broadly appealing, or top of the funnel offers. As each lead demonstrates a higher degree of sales readiness and qualification, they will move to further stages.
Customer: This is everybody’s favorite lifecycle stage: an actual, paying customer.
You have choose to define these a little differently for your business but this is the explanation of what a Customer and Lead is.
