assigning negative scores

[sharath]

I want to assign negative scores to the leads who are not engaged or active in the last 9 months.  I know under lead scoring tab there is an option called "add negative attributes", kindly suggest which properties under "negative attributes" to select to degrade the inactive leads.

Regards,

Sharath

[Phil_Vallender · Accepted solution]

Hi @sharath

The contact property 'time last seen' is probably a good starting point. You can create a negative lead scoring rule for time last seen is more than X, should help.

Hope this helps.

[MVB]

Can I degrade a score for each additional voicemail left? Right now I have a rule "left voicemail" = -1. 

Additionally, if I leave 3 voicemails in a row and a lead doesn't repond to 3 sales emails, I want to gegrade a score by 10. How can I do that?