assigning negative scores

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Regular Contributor

I want to assign negative scores to the leads who are not engaged or active in the last 9 months.  I know under lead scoring tab there is an option called "add negative attributes", kindly suggest which properties under "negative attributes" to select to degrade the inactive leads.

 

Regards,

 

Sharath

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Community Thought Leader | Diamond Partner

Hi @sharath

 

The contact property 'time last seen' is probably a good starting point. You can create a negative lead scoring rule for time last seen is more than X, should help.

 

Hope this helps.

Phil Vallender | Inbound marketing for B2B technology companies
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Community Thought Leader | Diamond Partner

Hi @sharath

 

The contact property 'time last seen' is probably a good starting point. You can create a negative lead scoring rule for time last seen is more than X, should help.

 

Hope this helps.

Phil Vallender | Inbound marketing for B2B technology companies
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New Contributor

Can I degrade a score for each additional voicemail left? Right now I have a rule "left voicemail" = -1. 

 

Additionally, if I leave 3 voicemails in a row and a lead doesn't repond to 3 sales emails, I want to gegrade a score by 10. How can I do that? 

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