Workflows, forms, and lists best practices
Hello! We're building out our marketing operations at the moment and I'm wondering if anyone has any recommended best practices for how to use forms, lists, and workflows.
we're using HubSpot for our marketing automation and Salesforce as our CRM. We're a SaaS company and marketing's primary responsibility is to drive leads to Sales. Right now, we're syncing with leads across into SFDC whenever they become an MQL.
Here's my question:
What's the best way to structure forms, lists, and workflows? My instinct is to create unique forms that feed unique lists, and then use multiple lists to feed a few, larger workflows. Is that right / wrong / outrageously stupid?