There's no templates per se. But I would start with thinking about the emails you send out that are not automated that can be because not all emails can, or should, be automated. Typically you would start looking at the different stages of the journey. The recommendation I usually offer to businesses is to look at the 2 most important ends of the funnel, the entry and the exit and make those programs work. While Hubspot sells that the flywheel is where you want to be, you cannot start there because it would be like an obstacle course where you are jumping onto a spinning object in motion. Give yourself some groundwork and the rest of the marketing motion will fall into place over time.
