Workflows for real estate marketing

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Cronos
Participant

Are there any (sales & marketing) workflows (templates / use cases / examples) available for real estate marketing (small mid-size & large) agencies. 

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Accepted Solutions
Ben_M
Solution
Key Advisor

There's no templates per se.  But I would start with thinking about the emails you send out that are not automated that can be because not all emails can, or should, be automated. Typically you would start looking at the different stages of the journey. The recommendation I usually offer to businesses is to look at the 2 most important ends of the funnel, the entry and the exit and make those programs work.  While Hubspot sells that the flywheel is where you want to be, you cannot start there because it would be like an obstacle course where you are jumping onto a spinning object in motion. Give yourself some groundwork and the rest of the marketing motion will fall into place over time.

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3 Replies 3
Ben_M
Solution
Key Advisor

There's no templates per se.  But I would start with thinking about the emails you send out that are not automated that can be because not all emails can, or should, be automated. Typically you would start looking at the different stages of the journey. The recommendation I usually offer to businesses is to look at the 2 most important ends of the funnel, the entry and the exit and make those programs work.  While Hubspot sells that the flywheel is where you want to be, you cannot start there because it would be like an obstacle course where you are jumping onto a spinning object in motion. Give yourself some groundwork and the rest of the marketing motion will fall into place over time.

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Cronos
Participant

@Ben_M Thx Ben!

0 Upvotes
JoAnnAtTheShore
Participant

I am a real estate agent and where they begin and where they end Hmmm?
I have learned from my inbound coach that a phone call to gather inforamtion is the first place to start. From there I think my automation whould be a thank you email and a recap of our call and what our next step is. Is this what you are referring to? This may sound simple but I have learned the "wrong" way to do biz and I just like to MAKE SURE I am thinking straight.  Thank you 😊

JoAnn 

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