Workflow to update Salesforce Campaign Status Based on Marketing Email Activity
Sep 22, 2020 11:14 AM
Hi! I would like to create a workflow that will update my salesforce campaign based on activity on a marketing email. For example, if a recipient clicks a link I would like the campaign status to be updated accordingly. Same for a bounce, unsubscribe, mark as spam, etc. My #1 challenge is that I don't know how to re-enroll recipients if their status changes over time. I understand how to create the basic workflow which would document clicks or bounces after the email is sent but what is someone click a link the next day or two days later, etc. My #2 challenge is to maintain a hierarchy of activities. For example, if someone clicks on day 1 and then just opens on day two, I want the status to remain as clicked, as opposed to reverting back to opened.