@OliviaB has shared a great step-by-step instruction for running automation based on the replies to marketing emails. It's focusing on the Email subject. While there is an activity property Email body, it's labeled as "doesn't include emails received from contacts". If I were you I'd test both and see how it goes.
Hope this helps!
Karsten Köhler HubSpot Freelancer | RevOps & CRM Consultant | Community Hall of Famer
@OliviaB has shared a great step-by-step instruction for running automation based on the replies to marketing emails. It's focusing on the Email subject. While there is an activity property Email body, it's labeled as "doesn't include emails received from contacts". If I were you I'd test both and see how it goes.
Hope this helps!
Karsten Köhler HubSpot Freelancer | RevOps & CRM Consultant | Community Hall of Famer