Why Cant I Separate Hard & Soft Bounces?SOLVE
Sep 21, 2017 11:12 AM
Soft bounces still have value as future emails may make it though their spam filters, but I find it crazy that you cant make lists based on hard bounces (ie bad domain/mailbox etc) only. These could then be exported and re-uploaded as an opt-out list, then the system records deleted, to ensure they never re-entered via another list and so avoiding future mailing.
This wouldnt be an issue if HubSpot didnt charge based on total contacts held, but rather on unique contacts mailed per month, as several other platforms do. For this reason hard bounces need to be deleted from the database, as they hold no value in the system. But, they cannot be separated out to do so, causing contacts with potential value to be chucked out with them.
Seems like an easy fix?
Solved! Go to Solution.
Feb 9, 2018 11:02 AM
@lrosin, I think you are asking how to create a list of soft bounces specifically. If so see the below:
If you create a list of hard bounced contacts following my steps above and a list of all bounced contacts with Ed's initial comment. Then you can make a third list to isolate just the soft bounces with the criteria:
contact is a member of 'Emails Bounced > 0'
contact is not a member of 'Whatever you named your list of hard bounces'
Apr 5, 2018 4:09 PM
Previously hard bounced contacts will not be sent email in HubSpot. If they are included in your emails you will find them in the Not Sent category on the post-send page. You do not need to manually exclude contacts from future emails.