Lists, Lead Scoring & Workflows

Larbi16
Participant

What criteria/properties do you take into consideration in HubSpot Lead Scoring?

Hello HubSpot Community,

 

I'm currently working on implementing a lead scoring system on HubSpot, one score would be the "Fit" (and a second score would be the "Intent" (online behavior). From the list below, do you have any relevant criteria that I should include and why?

 

Here are the criteria/properties I took into consideration for each score:

INTENT:

- Number of website page views

- Time of last session on the website

- Number of online forms submitted

- Marketing emails opens

- Marketing emails click through 

- Clicked Ads

- Social Media interaction

 

FIT:

- Company annual revenue

- Number of employees

- Type of industry

- Job Title

- Country 

- State

- Work vs personal email

 

Thank you!

 

 

 

4 Réponses
Bruno_Teixeira
Conseiller clé | Partenaire solutions Diamond
Conseiller clé | Partenaire solutions Diamond

What criteria/properties do you take into consideration in HubSpot Lead Scoring?

Hello @Larbi16 , I usually prefer to work with a behavioural score. As for example it can takes into account, email clicks, key website page views, form submissions, webinar participation, etc (more below) :

 

Capture d’écran 2023-01-03 à 15.22.24.png

Bruno Teixeira

RevOps Manager

Cérès Growth Marketing

Hubspot Diamond Partner

bruno@ceres.agency
www.ceres.agency
linkedin
Contact us
ClaraDelabrosse
Contributeur de premier rang | Partenaire solutions Diamond
Contributeur de premier rang | Partenaire solutions Diamond

What criteria/properties do you take into consideration in HubSpot Lead Scoring?

Hello @Larbi16 ,

 

Here is what I would add to your scores:

  • Intent
    • Refine by the "last marketing email open date" / "last marketing email click date"
    • Refine the form submission by date (for example is less than 90 days ago)
    • Last activity date
  • FIT
    • Persona
    • Lifecycle stage

You should also consider negative criterias, for example:

  • Has opted out of your emails
  • Have a blocklist to include all the contacts to which you would like to give negative points
  • Personal email address

Thank you,

Clara

 

Signature HubSpot Community - Clara (1).png

Larbi16
Participant

What criteria/properties do you take into consideration in HubSpot Lead Scoring?

Thank you Clara, I will include those

0 Votes
TitiCuisset
Gestionnaire de communauté
Gestionnaire de communauté

What criteria/properties do you take into consideration in HubSpot Lead Scoring?

Hi @Larbi16 

 

Thank you for reaching out this is a great question! 

 

I want to tag some of our experts here - @ClaraDelabrosse @Bruno_Teixeira @JSC @Jnix284 do you have any suggestions to share with @Larbi16 on this? 

 

Thank you!

Best

Tiphaine


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