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What criteria/properties do you take into consideration in HubSpot Lead Scoring?
Hello HubSpot Community,
I'm currently working on implementing a lead scoring system on HubSpot, one score would be the "Fit" (and a second score would be the "Intent" (online behavior). From the list below, do you have any relevant criteria that I should include and why?
Here are the criteria/properties I took into consideration for each score:
What criteria/properties do you take into consideration in HubSpot Lead Scoring?
Hello @Larbi16 , I usually prefer to work with a behavioural score. As for example it can takes into account, email clicks, key website page views, form submissions, webinar participation, etc (more below) :