What are the Account-based Marketing features - Marketing Hub Starter

[MartChris]

I see that there is an option to state companies as targets for Account-Based marketing in the starter plan.

In the starter plan there does not appear to be any other functionality except recognising a company as a target of account-based marketing.

What other features exist in the Starter Plan for account-based marketing besides recognising targets?

[karstenkoehler · Accepted solution]

Hi @MartChris,

You're probably seeing the default ABM properties Buying role (Contacts), Target account (Companies) and Ideal customer profile tier (Companies), see here: https://knowledge.hubspot.com/account/get-started-with-account-based-marketing-in-hubspot#target-spe...

Unfortunately for Marketing Hub Starter users, all actual ABM features (linked above) are limited to Professional and Enterprise. You can of course use the properties to filter and segment records. However, features like ABM automation or the target accounts home would require an upgrade.

Best regards!