Resend emails if contact didn't open it

[#1]

Good morning!

I'm migrating from a previous email system where we were resending emails of a 5 part email series again after a few days if they didn't open it.  This get's really messy in HubSpot because you can't rejoin the same "branch" after progressing down it.  And leads to a pretty simple workflow turning into a mess because of all the if/then's associated depending on if they opened email 1, then not 2, then 3, then not 4, then 5 with any combination of those.  

I normally wouldn't do this sort of behavior, but the resends do get a decent amount of opens and clicks from them so there is merit in the behavior.  Has anyone solved this before?

[#2 · Accepted solution]

Hey Chris,

We've had similar use cases, and also haven't discovered a built-in HubSpot solution that doesn't lead to the HubSpot Workflow Butterfly Effect.

We're just certain to enable the "Don't send to unengaged contacts" setting on these sends, so we're not also shooting ourselves in the foot as a result of skyrocketing graymail. (reeeeally important in HubSpot)

Help answer your question? If so, remember to accept this solution now.

Best,
Frank

Chief HubSpot Consultant

#hsc-li-06

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