Reporting on Email ConversionsSOLVE
Apr 22, 2020 3:03 PM
Solved! Go to Solution.
Apr 28, 2020 4:30 PM
You could have an active list for each email open.
Use that as re-enrollment in a workflow with all the emails and three custom fields for the 3 stages for caputuring the last email opened at that stage with an if then branch for each email.
This avoids datebased tracking, which isn't easy to report on, only falls down where someone opens email 15, then 16, then 15 again and then converts. Which is probably not a significant.
Of course you could add in a time based aspect to the active lists, has opened email x in last day, that way the list resets and can be used to track the most recent open in a 24 hour period.
And if you wanted to go out there you could set it up for any trackable action so you get whatever you can that is most recent, but that's probably overkill.
Apr 29, 2020 9:58 AM
@AdamFromson yes, that does. What I was thinking is that you could actually report on a CTA. For CTA reports you can report on how many times a contact sees the CTA, when a contact clicks the CTA and how many clicks a CTA has. The CTA with the most views/clicks would point to the email that is doing the most converting.
You said it is a link in the email. If it is really just a hyperlink, I'd upgrade that to a CTA designed like a hyperlink so you can use the CTA reports for this case.
I hope that helps, but I also realize I might have just given you one way it won't work. Be like Edison, keep experimenting.