Say that 6 months ago firstname.lastname@example.org entered our HubSpot CRM converting from one of our LinkedIn Ads. He is then registered as a new contact/lead. Our sales person reaches out to email@example.com but he is not really interested right now or ready to buy.
Time goes by and firstname.lastname@example.org sees one of our other ads on Facebook and he converts again.
But since email@example.com is already in our CRM, he is not registered as a new lead eventhough he is now really interested a ready to buy.
How are you getting around this? How is "marketing" getting attributed with a new lead given the fact that firstname.lastname@example.org is converting from a new ad campaign?
It depends a little on how you have the ad campaigns set up. I set triggers to alert the appropriate rep or marketing person if someone takes an action that causes them to fill out a form. I also am a huge advocate of lead scoring to make sure the right prospects get to sales at the right time.
The attribution to the campaign is a little different. I do like HubSpot campaign reporting. Go to Marketing - Campaigns - and make sure your ad assets are in the appropriate campaign. The awesome part about this tool is it keeps track of everything and provides a terrific chart. I love it because I can blogs, emails, social posts, ads, etc. It is a great way to show ROI on campaigns.