Only personas get nurtured?
We currently define an MQL as any person that meets the following criteria:
Operates in an Account Type AND in an Industry that aligns with our target
This means that we have a ton of MQLs in our system that are NOT necessarily aligned with our personas. Our personas are specific to roles/titles INSIDE those MQLs, band those specific personas are the ones receiving highly segmented, content appropriate nurtures.
BUT my concern is that we often get MQLs who ARE an MQL by definition, but maybe they aren't the right title. My worry is these people aren't getting nurtured, because they aren't the right PERSONA, but they are perhaps our only gateway to an account we really want access to. How do you all handle this? Do you have your highly segmented persona nutures, and then one generic nurture for everyone who isn't a persona?