New property for 'last marketing activity date'SOLVE
Sep 2, 2020 12:20 PM
The ‘last activity date’ doesn’t include ‘contact activity’ - such as form submissions, marketing email interaction or page views - and there's no way to create a filter in Lists that reflects such activity. (‘Last activity date’ is defined as “The last time a note, call, email, meeting, or task was logged for a contact.”)
Please can this property be added and made available to Lists?
Solved! Go to Solution.
Sep 4, 2020 9:28 AM
The reason why you're not able to select the properties is a difference in property types: date picker vs. date time values, see here. This has been frustrating for other users (including me), too, see this post.
Unfortunately, you'd only have the form submission date going forward with the workflow solution, yes.
To be honest, I hadn't thought about the "Recent conversion date", which stores the date of the last form submission. Using "Recent conversion date", "Last marketing email open date" and "Time last seen", you can build active lists and filters.
For example, you could filter for contacts who:
- have their "Recent conversion date" before [date] or
- have their "Last marketing email open" before [date] or
- have their "Time last seen" before [date]
... and you'd know that these contacts haven't engaged with you since [date].
Hope this helps!
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