New lead score rule for every salesforce campaign?SOLVE
I'm just implementing lead scoring for the first time at my company, and we basically want the lead score to be a reflection of the lead's engagement over the past 30 days. Therefore, where possible, I'm trying to make every rule conditional so that it only applies points if the engagement occured in the past 30 days.
One area I'm having trouble with is how to give points to contacts based on enrollment in SALESFORCE campaigns when they did not have to submit a form to enroll in that campaign. Primary examples include attending an event or webinar (where they didn't have to fill out a HubSpot form to attend that webinar).
For some of these leads, I could use rules based on lead source: "Lead Source = Events AND Lead created date is less than 30 days ago." However, this doesn't work for leads that already existed in the database.
How can I create a rule that's not based on lead source or lead created date? Ideally, this rule should be able to capture all events and all webinars, etc., so that I don't have to create a new lead scoring rule for every additional campaign I run.
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