Multiple "became a marketing qualified lead date"

[EmilyNovosel]

Can a lead have more than one "Became a marketing qualified lead date" ? For example, if someone comes in as a lead and then comes in through a retargeting campaign and again becomes an MQL. Which date will show in this field? the most recent?

[Phil_Vallender · Accepted solution]

Hi @EmilyNovosel

The became a marketing qualified lead date property stores the most recent date on which the lead's lifecycle stage became MQL. So, if you move an MQL back to lead and they become an MQL again, the second date will be shown (historic dates will be in the property history). 

There is no way, out of the box, to give a contact more than one 'became a lifecycle stage X' property. You could copy the date to another property using a workflow, but it would be tricky to create a workflow to do this more than once. 

Hope this helps.

[MFrankJohnson · Accepted solution]

Help other HubSpot searchers find this post quickly by accepting this solution today.

Q: Can a lead have more than one "Became a marketing qualified lead date" ? For example, if someone comes in as a lead and then comes in through a retargeting campaign and again becomes an MQL. Which date will show in this field? the most recent??

Short A: Yes, AND Yes!

(see image)

Longer A:

There's really only one way an MQL can have multiple "Became a marketing qualified lead date" values. That's if the Lifecycle stage was changed TO, FROM, and back TO MQL status which is a much larger conversation.

- see Difficulty reporting due to violation of HubSpot Lifecycle Stage Best Practice

Always happy to help. Reach out anytime if we can be of assistance with HubSpot.

Best,
Frank

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www.MFrankJohnson.com

[Phil_Vallender · Accepted solution]

Hi @EmilyNovosel

The became a marketing qualified lead date property stores the most recent date on which the lead's lifecycle stage became MQL. So, if you move an MQL back to lead and they become an MQL again, the second date will be shown (historic dates will be in the property history). 

There is no way, out of the box, to give a contact more than one 'became a lifecycle stage X' property. You could copy the date to another property using a workflow, but it would be tricky to create a workflow to do this more than once. 

Hope this helps.

[alyssacarter]

Actually you wouldn't be able to copy the property date to another workflow because that field is a type datetime, and new properties you can create can only be date.  This is called out in this ticket: https://community.hubspot.com/t5/HubSpot-Ideas/Datetime-and-date-options-into-properties/idi-p/19383... which I have upvoted.

[Phil_Vallender]

Good info @alyssacarter - thanks for sharing!