Marking imports/integration synced-records as 'Recent Conversions'

[RalphM87]

Does anyone know how to record any leads other than from Hubspot's default conversions, as Recent Conversions?

Here are the use cases:

1. We have some integrations to third-party applications that push contact records to hubspot, when they convert on our channel on those applications. 
2. We import leads from external webinars or in-person events.

The issue: We want to be able to use these records in lead scoring and reporting. Currently that's an issue because there is no 'Recent Conversion' value on these records since they did not "convert" in Hubspot's true sense of the term. But they are a conversion that we want to report on, in addition to all other website/hubspot conversions (form fills, marketing emails, landing pages, etc).

Since 'Recent Conversion' and 'Recent Conversion Date' are hubspot-default properties and cannot be edited, I cannot even run a workflow to mass-update these property values.

Additionally (and unrelated to reporting), how do I use them in lead scoring criteria to assign a score? I know they can be enrolled by adding them to a list, but the scoring criteria with the new lead scoring tool is limiting compared to the legacy tool.

Does anyone know workaround for these?

[kennedyp]

Hey @RalphM87! Thanks for your post. 

I want to invite some subject matter experts to see if they have any suggestions.

Hey @Phil_Vallender or @NicoleSengers do you have any thoughts on how you can work around the recent conversion field for lead scoring?

[RalphM87]

Thank you @kennedyp!

That would be a great help. The current workaround I am thinking of is assigning points to a workflow they enroll in when they are imported. But this doesn't seem like the best solution honestly. Curious to hear their thoughts..